Hashtags have become ubiquitous on Instagram. They are used to categorize photos and videos, making them more searchable and more likely to be seen by potential followers.
Hashtags act as metadata tags which can help your drive engagement with your content. Simply put, they are fantastic at assisting social media users in locating your content from the pool of popular content available. But do hashtags in Instagram bio work?
Will Hashtag work in my Instagram bio?
Yes, adding hashtags to your Instagram bio is a good idea as they work. The added hashtags are clickable links and can help you optimize your bio. However, adding hashtags to your bio does not increase your discoverability.
Also, Instagram bios do not appear in hashtag search results. If you’re strategic about which hashtags you use, you can attract new followers interested in the same things as you are.
If you want to use hashtags in your Instagram bio, there are a few things you need to keep in mind.
1. Don’t use too many hashtags
While you can add as many hashtags as you want to your Instagram bio section, having too many can make your bio less appealing. Asides from this, you also come off as spam to any potential audience. For simplicity and neatness, having one or two hashtags in your bio section is more than enough.
2. Use relevant hashtags
The relevance of the Hashtag you use in your Instagram bio section is vital. Make sure the hashtags you use are relevant to the content on your account. This is straightforward, as all you need to do is stay away from hashtags that aren’t directly related to your account.
Using irrelevant hashtags can have you sending the audience away from your account. Irrelevant hashtags will confuse your followers and make them less likely to engage with your content. Finally, you should avoid using hashtags that are controversial or offensive. Hashtags that are racist, sexist, or otherwise offensive will alienate your followers and damage your reputation.
3. Avoid popular or generic hashtags
If you use a hashtag that is too general, your account will likely get lost in the sea of other accounts using that same Hashtag. When using hashtags in your bio, try to be creative and use ones that are specific to your account. This will help you attract more targeted followers who are interested in the content you post.
4. Always research Hashtags
Not researching hashtags before using them in your bio is setting yourself up for failure. Before deciding on which to use, run a search on Instagram search to know its popularity. You’ll get to see the number of posts that use the Hashtag as well as view each post having it.
Also, keep in mind that a hashtag will not remain relevant forever. This is because there is a constant shift when it comes to social media. And your relevant low-competition hashtag will eventually become saturated with content. To avoid getting caught, always stay a step ahead by having new hashtags on the ready.
There are some definite benefits to using hashtags in your Instagram bio. Using hashtags in your bio allows you to give potential followers a quick overview of the content they can expect to see on your account.
It can help you connect with other users interested in the same thing as you. For example, if you love to travel, you could use the hashtag #travel in your bio. This would let potential followers know that your account is all about travel, and it would also help you connect with other users interested in travel.
As mentioned earlier, it’s best to avoid generic or popular hashtags when considering them for your Instagram bio.
1. Niche-specific hashtags
There are specific hashtags that are better than others when it comes to using them in your Instagram bio. Hashtags that are specific to your niche are always a good idea. For example, if you are a travel blogger, using the hashtag #travelblogger in your bio is an excellent way to let people know what your account is all about.
However, you can further niche down such a Hashtag if you are focusing on a specific aspect of the topic. If your traveling focuses on places in North America, you can include it on your Hashtag. Using more specific hashtags will likely attract new followers who are interested in the content you’re posting.
2. Branded hashtags
Using branded Instagram hashtags is one of the best ways to use hashtags in your Instagram bio. It makes your Instagram bio interesting while also allowing you to take your profile visitors to use branded content.
One advantage of using a branded hashtag in your Instagram bio is that it is an excellent way to collect user-generated content for promotion. This is one of the best ways to use hashtags in your bio. When new audiences click on your bio hashtag, they are greeted with content your fans and followers have posted.
Ultimately, whether or not to use hashtags in your Instagram bio is up to you. If you think they will benefit your account, then go for it. But if you’re not sure, it’s best to avoid them.
However, using hashtags on your Instagram bio can help you generate engagements, except you are an established brand with tons of organic engagement. But for anyone building a presence on Instagram, hashtags are a quick way to gain much-needed exposure.