TikTok has quickly become one of the most popular platforms for creators around the world. Every day, millions of people share short videos, gaining followers and building their personal brands. And with the platform’s influencer marketing expected to keep growing in the next few years, now is the perfect time to create sponsored content on TikTok and turn your creativity into real earnings. Because of this rapid growth, many creators want to learn how to get sponsored on TikTok and turn their passion into a source of income.
Sponsorships are a great way to make money on TikTok because brands pay creators to promote their products or services. This not only helps creators earn money but also helps them grow their audience and build long-term partnerships.
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Ready to simplify your online presence?
With Pushbio, you can;
- Link all your social media profiles together effortlessly.
- Showcase all your content, products, and services in one space.
- Share everything through a single link.
In this guide, you will learn everything you need to know to start from scratch and get noticed by brands. Whether you are just beginning or already posting videos, this post will show you clear, step-by-step actions to help you get sponsored on TikTok.
What does “getting sponsored” mean on TikTok?
Getting sponsored on TikTok means a brand or company pays you to promote their products or services in your videos. Instead of just creating content for fun, you work with brands to make videos that highlight their offerings. This partnership helps you earn money while giving the brand a chance to reach your audience.
There are several ways you can get sponsored on TikTok. Paid campaigns let brands pay you to create specific videos promoting their product or service with clear instructions or messaging. You can also choose to use affiliate marketing to share special links or discount codes. When your followers buy through these links, you earn a commission.
Asides from these, TikTok itself offers opportunities for creators to earn directly through its Creator Marketplace. To qualify, users need to:
- Be at least 18 years old
- Have a minimum of 100,000 verified followers
- Accumulate at least 100,000 video views within the past 30 days
- Use a Pro account
- Publish at least three videos in the last 28 days
Who can get sponsored on TikTok?
Anyone who creates engaging content and builds an active audience on TikTok can potentially get sponsored. Brands and businesses are always on the look for creators who fit their target market and have authentic connections with their followers.
Creators in any field such as fitness, beauty, gaming or general entertainment can leverage sponsorship opportunities if they can consistently produce quality content that engages their audience.
However, the big question remains: how many followers do I need to get sponsored on TikTok?
In truth, there’s no exact follower count required to get sponsored on TikTok. While follower count matters, brands are more interested in your engagement stats. Smaller creators with loyal followers can attract sponsorships through micro-influencer deals.
That said, the more followers you have, the higher your chances of getting good engagement stats which in turn can mean more zeros on your pay.
Generally:
- Micro-influencers with around 10,000 to 50,000 followers can start landing small brand deals, especially if they have strong engagement.
- For more regular sponsorships, creators typically have 50,000 to 100,000 followers or more.
- Top-tier TikTokers with 100,000+ followers usually receive higher-paying sponsorship offers.
- Finally, mega influencers with 1,000,000+ followers tend to make the most. However, there are limited brands looking to work with this class of influencers.
The fact that brands care more about engagement and audience quality more than follower numbers creates a balance such that even smaller accounts with active, engaged fans can get sponsored.
How to get sponsored on TikTok
Sponsorship deals on TikTok don’t come out of thin air. Before you can earn any income, it’s important to have a strong plan in place for success on TikTok. The strategies below will help you attract more brand partnerships and build a recognizable personal brand.
1. Make your TikTok profile interesting
Your profile is your first impression and if it’s bland, you can be sure sponsors won;t bother racing out to you. A well-set profile tells both followers and brands that you’re serious.
To make your profile interesting, consider implementing all or some of the following:
- Your photo should show your face clearly with good lighting. This helps build trust with viewers and makes your profile feel more personal and welcoming.
- Use your bio to tell people what your content is about. Add a little personality and include your email or link for brand inquiries. This helps you look professional and open to partnerships.
- Your username should reflect your content theme if possible. A name that matches your niche is easier for people (and brands) to remember and search.
- A professional-looking website linked in your TikTok bio can significantly boost your appeal to potential brand partners. One great option to achieve this is to use Pushbio. With Pushbio, you can showcase your best content, add contact links, and present your personal brand in a polished way that stands out.
- Finally, you want to avoid clutter. Use a consistent color theme or style in your pinned videos and highlights so your page looks organized and professional.
2. Build your TikTok following
Yes you’ve read us say you don’t need hundreds of thousands of followers to get sponsored on TikTok. While that is true, you still need to demonstrate to brands that you can influence people. So don’t mistake this strategy for just growing your numbers alone.
To really grow your following, start with building a loyal audience. The more loyal your audience gets, the more they consume your content which becomes easy to influence their decision. Here is what you can do to improve on these:
- Stick to one main topic, like fashion, cooking, or motivation. A focused niche helps you grow a loyal follower base and shows brands what you stand for.
- Consistency helps TikTok’s algorithm push your content to more people. Aim for at least 3–5 posts a week so viewers know you’re active and committed.
- Reply to comments, ask questions in your videos, and like other creators’ content. Engagement increases your visibility and builds community.
- Jump on popular trends to reach a larger audience. TikTok favors videos that use trending music, challenges, or tags, especially when done creatively.
- Teaming up with others exposes you to their followers. Choose people in your niche and make content that feels natural and fun.
3. Brand yourself
If TikTok has over a billion active monthly users, it stands to reason that there are millions of creators on the platform. You can see it’s easy to get drowned in the multitude of content being churned out dailly.
To get sponsored on TikTok, you need the audience to remember you and not watch your content once. This means you must retain your audience interest and to do this, you need an unmistakable personal branding.
- Decide on your tone either funny, educational, stylish, or inspiring. Keep your style consistent so people know what to expect from your videos.
- Use similar colors, filters, or backgrounds in your videos. A recognizable look helps you stand out in a crowded feed.
- What do you want people to think of when they hear your name? Your message should be simple and show up in every piece of content you make.
- Don’t be afraid to show your personality. Storytelling helps you build deeper connections with followers and builds trust which is something brands love.
- You can be easily swayed to copy others; avoid this by all means. Be yourself. Brands prefer real creators who share honest, relatable content over polished ads.
4. Create organic content about your favorite brands
If sponsorship is your preferred monetization technique for TikTok, you can shelve off some time by quickly creating content around brands or products you love. This way, you show brands what you can do by talking about products you already love.
- Make short reviews or show how you use a product in your daily life. Authentic opinions perform better and attract brand attention.
- When you mention a product, tag the brand in your caption or video. It increases the chance that they’ll notice you.
- Many companies run hashtag campaigns. Join in by using their branded hashtags in your content to increase visibility.
- Your goal is to make the brand look good while still creating a video your followers enjoy. Keep it fun, educational, or emotional.
- Watch how these videos perform. If one brand-focused video gets lots of views or likes, screenshot the results for future pitches.
5. Bring your audience across from other platforms
Serious creators know to have a presence on multiple platforms even if they are focusing on one. The idea is simple; not all your audience will use TikTok and some might use it casually. But with cross promotion, you make it easy for audiences on other platforms to locate you on TikTok without stress.
The more reach you have, the more valuable you become to sponsors. Cross-promotion helps with that.
- Shorten your TikTok videos and post them on other platforms with links to your profile. This brings in new viewers.
- On Instagram, Twitter, or your blog, include your TikTok link to guide your audience toward your content.
- Post clips from upcoming TikTok as teasers to build curiosity and encourage cross-platform following.
- Host contests that ask users to follow you on TikTok to enter. This boosts engagement and brings new eyes to your content. The good thing is that Pushbio allows you to run and host giveaways directly on your link-in bio page. Use this to your advantage by centralizing your content with the intent to send the audience to TikTok.
- Keep your profile photos, usernames, and style consistent across platforms. It helps people recognize and trust your brand faster.
6. Know your analytics
Unlike regular creators who create content for fun, if your aim is to get sponsored on TikTok, you need to understand your analytics. Sponsored content on TikTok is about performance. You need to understand how well your videos are doing to prove your value to brands.
- Look at which videos get the most likes, comments, shares, and views. Use this information to guide your future content.
- Know your audience’s age, location, and gender. Brands use this information to decide if your followers match their target market.
- Note your growth weekly or monthly. Brands like to see progress, not just current numbers.
- A high follower count means little if people aren’t engaging. Track likes, comments, and watch time to show your influence.
7. Have an Influencer media kit ready
A media kit is like a resume for content creators. It’s your professional tool to pitch to brands.
For a creator in search of sponsorship on TikTok, you need one to:
- Write a quick summary of who you are, your niche, and what makes your content unique. Keep it professional and easy to understand.
- List your TikTok follower count, average views, engagement rate, and any growth milestones. Include data from your other platforms if relevant.
- Add links or screenshots of your most successful videos, especially any that mention or feature brands.
- Even small partnerships count. If you’ve worked with a brand before, include it as a trust signal for future sponsors.
- Design your kit to look clean and attractive. Use tools like Canva to create a PDF that’s easy to read and professionally styled.
How to find sponsorships on TikTok
If you’re ready to get sponsored on TikTok and turn your content into income, the next step is knowing where and how to find those brand deals. Many creators wait for brands to approach them but successful TikTokers know how to go out and find sponsorships themselves. Being proactive means you are actively putting yourself out there. While you might get a decent number of nos, you are sure to also hit a jackpot.
To land a sponsorship deal on TikTok proactively, here are a few places you can start:
1. Join the TikTok Creator Marketplace (TCM)
This is TikTok’s official platform for connecting creators with brands.
- Requirements: You must be at least 18 years old, have a Pro account, 100,000 followers, and 100,000 video views in the last 30 days.
- Why it matters: Brands browse this platform to find influencers for paid campaigns.
- Tip: Keep your account professional and post regularly so you remain active and visible to brands.
2. Sign up on Influencer marketing platforms
Besides TikTok’s own marketplace, there are third-party platforms that help connect influencers with brands. These can be a good hunting ground for creators. However, it’s important to be aware that competition is fierce and you need to up your game and pitch if you hope to land any sponsorship deal.
Popular platforms include AspireIQ, Collabstr, Impact, Upfluence, Creator.co, and Influencer Marketing Hub. simply create a free profile, upload your stats, and apply to campaigns that match your niche. To be successful, keep your media kit ready and tailor your pitches to each brand.
3. Reach out to brands directly
Sometimes, a direct message can open more doors than waiting around. If you have a particular brand you wish to work with, reaching out to them proactively can be the beginning of a long term sponsorship gig.
Even if you don’t have any brand in mind, find a brand that fits your niche. Reach out via their website or social media with a short, professional pitch. In your pitch, include who you are, your TikTok stats, what you love about the brand, and how you could promote them. You can also Include a link to your best TikTok videos and your media kit.
4. Tag and mention brands in organic content
Another direct method of reaching brands is to show them what working with you would look like even before they pay. Remember how we said you can create content around brands you love. Yes, use that content to tag and mention them. A content that does well might just pique their interest to work with you.
You can create a video using or reviewing a brand’s product and tag them in the caption. If the video performs well, brands may take notice and reach out with a real deal. Use branded hashtags or sounds to increase your chances of being discovered.
5. Join creator networks and Discord communities
Networking with other TikTok creators can expose you to new sponsorship opportunities. Just in case you don’t know, there are creators who get sponsorship gigs they don;t have interest in. you associating with them can boost your referral prospects thereby landing you a sponsorship deal on TikTok.
You can find creator networks on Facebook groups, TikTok creator forums, Discord servers, Reddit communities and others. When you join, become active by sharing tips, asking questions, and keeping an eye out for open campaigns or referrals. Many smaller brands rely on creator networks for finding micro-influencers.
How much money can you make from a sponsored post on TikTok?
The amount of money you can make from a sponsored post on TikTok depends on several key factors. Some of the major criteria include your follower count, engagement rate, content quality, and niche. Unlike flat rates, TikTok sponsorship earnings vary widely.
On average, TikTok content creators can earn between $500 and $1,000 for a single sponsored post, especially those with engaged audiences and a solid content style. However, earnings rise quickly as engagement and follower count increases with the content performing well.
For top creators, the rewards are much higher. For instance, Addison Rae, with over 84 million followers, reportedly earns around $90,000 per sponsored TikTok post. Similarly, other well-known influencers like Charli D’Amelio are said to command $50,000 or more per branded video.
Overall, the top earners on TikTok make anywhere from $50,000 to $150,000 for a successful sponsorship. Why such large amounts? Brands are willing to pay when they see a high return on investment (ROI). This is even more so for creators who consistently drive engagement and influence purchasing behavior.
How to create a sponsored post on TikTok
Creating a sponsored post on TikTok goes beyond tagging a brand and hoping for views and likes. To really create a sponsored post that performs, you need to blend promotion with creativity, so your audience stays engaged and the brand gets real value.
While the goal of a sponsored post is easy to understand;
More Engagement = More Value for Brands = More Money for Creator
As simple as that sounds, creating a post that will generate the necessary engagement is not a simple walk in the park. That said, we’ve put together this guide to walk you through the essentials.
1. Understand the brand’s expectations
Before you create anything, make sure you fully understand the sponsorship deal. Different brands have different goals for wanting a sponsored post on TikTok. As a creator you will do well to understand this by:
- Asking for a detailed creative brief. This should include key messages, required hashtags, tag handles, video length, and tone.
- Clarifying obtainable deliverables. This tells you whether the brand wants 1 video, a story, a live session, or all of the above.
- Knowing the set deadlines to enable a timely delivery. This is key to building a professional and lasting sponsorship relationship on TikTok.
2. Stay true to your style
Brands chose you because of your unique content and voice. You don’t want to deviate from that when creating your sponsored content. Afterall, your audience is used to your style, tone and pace.
Therefore, Make sure the sponsored content fits naturally into your feed. Also, use your regular format be it comedy, tutorials, storytelling, or trends. The more you stick to what your audience loves, the more likely they will engage your sponsored content.
Finally, you don’t want to appear too “salesy.” The best sponsored posts feel personal and genuine, not like ads. It is the genuineness brands are willing to pay for.
3. Tell a story or solve a problem
Good sponsored content usually entertains, educates, or solves a problem and not just sells a product. Regardless of what the content is about, you must find a way to tell a story about it while also providing a solution to the audience with the product.
This differentiates your sponsored post from regular ads and ensures your audience gets to learn. You can start with a hook to grab attention in the first 3 seconds with a question, joke, or dramatic moment.
Next, proceed to show the product in action by demonstrating how you use it or what results it gave you.
Lastly, always include a call-to-action (CTA). Your CTA should be concise and specific about the action you want the audience to take.
4. Follow FTC guidelines
Transparency builds trust and it’s legally required. Tiktok requires that all sponsored posts be labelled as such. Therefore, you must use clear disclosures such as #ad or #sponsored in the caption so your followers know it’s paid content.
It’s important to avoid hidden partnerships as failing to disclose a sponsorship can lead to penalties and lost credibility. Also, brands often have specific hashtags or disclaimers. It’s important to incorporate this into your sponsored content so as not to mislead the audience.
5. Use TikTok’s Built-In Tools
TikTok makes it easy to tag and label branded content the right way.
- Use the “Content disclosure setting” to automatically adds a sponsorship label to your video.
- Once posted, use TikTok’s analytics to track performance and report back to the brand.
- Some brands might request paid promotion for better reach.
Why do brands want to invest in sponsored content?
Brands are shifting more of their marketing budgets to sponsored content especially on social media platforms like TikTok because it works. Traditional ads are easy to skip, but sponsored content feels more natural and trusted. When a TikTok creator shares a product in their own style, it feels like a recommendation from a friend, not a sales pitch. That personal connection is what makes it powerful.
Asides from this, brands also get to enjoy more success with sponsored content when done rightly. Other reasons include:
- Creators have loyal followers who value their opinions. Brands use this trust to connect with real people in a relatable way.
- Sponsored posts often get more views, likes, and shares than regular ads because they blend into native content.
- Compared to big ad campaigns, influencer sponsorships can be more affordable and deliver a better return on investment (ROI).
- Creators often focus on specific niches (like fashion, fitness, or tech), so brands can reach the exact audience they want.
In short, sponsored content on TikTok helps brands stay relevant, visible, and profitable which is why it’s such a fast-growing marketing strategy today.
In the end
Getting noticed by brands and landing deals may seem hard at first, but with the right steps, anyone can get sponsored on TikTok. The key is to stay consistent, create valuable content, and grow a loyal audience that trusts you. As your followers grow, so will your chances to make money on TikTok through sponsored content and brand partnerships.
