TikTok has birthed a new generation of individuals whose earnings rival those of traditional entertainers. Behind the creative content and engaging challenges lie a world of opportunities for content creators on TikTok. The avenues for making money are nearly endless, and the more creative you can be, the better your earnings will be.

This has led to a steady increase in the number of creators on the platform, with many new kids on the block wondering about how much TikTokers makes. The question isn’t just out of curiosity; it’s an attempt to understand the platform’s potential and economics. In this blog post, we take a look into the financial side of TikTok stardom.

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How much do TikTokers make per month?

TikTokers earnings for 2023
Sources: ZipRecruiter

TikTokers with a small following can earn from $100 to $2,000 per month through TikTok’s Creator Fund. Meanwhile, those with a bigger fanbase of hundreds of thousands of followers can make between $1,000 and $10,000 monthly from the same program.

TikTok’s earnings span a wide spectrum, with potential incomes ranging from a few hundred dollars to millions of dollars annually. These earnings vary widely based on several factors, including their follower count, engagement rates, content niche, and monetization strategies. Coupled with the fact that creators often use different monetization techniques, it will be nearly impossible to say exactly how much is earned.

How to make money on TikTok

TikTok is a social media platform that offers dozens of monetization method. This means TikTokers can leverage any of the technique best applicable to them. Wondering about the hoe to monetize TikTok, here are ten of the most popular:

1. Brand partnerships

One way to make money on TikTok is through brand partnerships. This means that companies pay you to promote their products or services in your TikTok videos. You can reach out to brands yourself or join influencer marketing platforms that connect creators with brands looking for collaboration. The key is to create engaging and authentic content that aligns with the brand’s values and resonates with your audience, increasing the chances of successful partnerships.

2. Sponsored content

Sponsored post earnings on TikTok
Image Source: HypeAuditor

Similar to brand partnerships, sponsored content involves creating videos that promote a specific product or service. However, instead of a long-term partnership, sponsored content is usually a one-time collaboration where you receive payment for featuring the sponsor’s product in your TikTok video. It’s essential to disclose sponsored content to maintain transparency with your audience and comply with TikTok’s guidelines.

3. Affiliate marketing

Affiliate marketing on TikTok involves promoting products or services and earning a commission for every sale made through your unique affiliate link. You can partner with affiliate programs relevant to your niche and create compelling content showcasing the benefits of the products or services. Including a clear call-to-action encouraging viewers to use your affiliate link can boost your earnings through commissions.

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4. Merchandise sales

TikTok Merch sale
Image Source: shoppewdiepie.com

If you have a dedicated fanbase, you can monetize your TikTok account by selling merchandise such as branded clothing, accessories, or digital products like ebooks or courses. Promote your merchandise in your videos and use TikTok’s features like the “Shop Now” button or links in your bio to direct followers to your online store. Creating unique and appealing merchandise can attract loyal fans willing to support your brand.

5. Live gifts and donations

TikTok offers a feature called “Live Gifts” where viewers can purchase virtual gifts during your live streams using TikTok coins. You can convert these virtual gifts into actual money. Additionally, you can enable donations during your live streams, allowing viewers to contribute money directly to support your content creation efforts. Engaging with your audience during live streams and offering incentives for donations can increase your earnings through these methods.

6. TikTok creator fund

The TikTok Creator Fund is a program that allows eligible creators to earn money based on the performance of their content. To qualify, you need to meet certain criteria, such as having at least 100,000 followers and consistently posting original content that complies with TikTok’s guidelines. Once approved, you can earn money based on factors like views, engagement, and the region where your audience is located.

7. Promote services or skills

If you have skills or offer services such as music production, graphic design, coaching, or consulting, you can use TikTok to showcase your expertise and attract clients. Create content that demonstrates your skills, provides value to viewers, and includes a clear call-to-action directing interested individuals to contact you for services. Building a reputation as an expert in your field can lead to paid opportunities outside of TikTok.

8. Crowdfunding

Crowdfunding platforms like Patreon allow you to monetize your TikTok content by offering exclusive perks or content to paying subscribers. You can create tiers with different benefits, such as early access to videos, behind-the-scenes content, or personalized shoutouts. Promote your Patreon or crowdfunding campaign in your TikTok videos and use engaging storytelling to encourage viewers to support you financially.

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9. Sell digital products

Apart from merchandise, you can also sell digital products like presets for photo editing, templates for videos, or digital artwork. Create high-quality digital products that appeal to your audience and provide value. Promote these products in your TikTok videos by showcasing their benefits and how they can enhance the viewer’s experience. Utilize TikTok’s features to drive traffic to your digital product sales page.

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10. Become a TikTok Consultant or Coach

If you have a deep understanding of TikTok algorithms, content strategies, or growth tactics, you can offer consulting or coaching services to individuals or businesses looking to improve their presence on the platform. Use your own success on TikTok as a testament to your expertise and create content that shares valuable tips and insights. Promote your consulting services in your videos and encourage interested parties to reach out for personalized guidance.

How much do TikTokers make per view?

TikTok doesn’t give money for each view. Instead, TikTok pays around 2 to 4 cents for every 1000 views your video gets through the “TikTok Creators Fund.” If you wish to do the mathematics, that translates to around $0.00002 to $0.00004 per view.

It’s important to state that not all views qualify for payment. Creators have to be members of any of the TikTok monetization programs to earn money on the platform. TikTok offers two main programs:

  • The Creators Fund, which started in late 2020 (currently not accepting new sign-ups).
  • The Creativity Program (Beta) (announced in May 2023).

What makes a qualified view on TikTok

On TikTok, a qualified view typically refers to a view that is counted towards the creator’s engagement metrics and potential earnings. TikTok uses its measurements to check if views and engagement are genuine. The exact method has yet to be discovered, and TikTok probably won’t share all the details to stop people from trying to cheat.

How much do TikTokers make on live gifts?

When it comes to earning through live gifts on TikTok, creators receive half of the total coins used to purchase these gifts. For instance, if you receive 100 coins, you’ll get 50 of those coins as a creator. However, the actual money you make depends on the type of gifts you receive, as each gift has a different value.

TikTok offers approximately 100 different gifts, with prices ranging from as low as $0.012 (equivalent to 5 virtual TikTok coins) to as high as $500 (which is worth 35,000 TikTok coins). These prices are not fixed and are subject to changes and updates by TikTok.

How much money do TikTokers make per 1000 views?

On average, TikTok users can earn anywhere from $0.02 to $0.04 per 1000 views through TikTok’s Creator Fund. The Creativity Program (Beta) claims to pay creators more than 20 times what is earned on the Creator Fund.

Regardless, the amount of money TikTokers make per 1000 views can vary widely based on several factors, including their region, audience demographics, engagement rates, and monetization strategies.

Additionally, TikTokers may also earn money through sponsored content, brand partnerships, merchandise sales, affiliate marketing, and other monetization avenues, which can contribute significantly to their overall earnings per 1000 views. For instance, content creator Alex Ojeda earns $20,000 by collaborating with brands to share sponsored videos with his 8.4 million followers.

How much do TikTokers make for 1 million views?

The TikTok Creator Fund usually pays between $20 to $40 for every one million views a video receives. On the other hand, creators enrolled in the Creativity Program have shared that TikTok pays between $100 and $600 per million views. Interestingly, some creators have reported even higher earnings, with some maxing out at over $1,000 for every million views.

These numbers showcase the potential for significant earnings on TikTok, especially for creators who are able to leverage their audience engagement, content quality, and monetization strategies effectively. When it comes to TikTok earnings, creators can make money through various avenues. These other avenues can increase TikToker’s earnings significantly by 1 million views.

How many followers do you need to have on TikTok to make money?

To qualify for direct payments from TikTok through their Creativity Program Beta, you must have a minimum of 10,000 followers and have garnered at least 100,000 video views within the past 30 days.

However, it’s essential to note that follower count alone is not the only factor that determines your ability to make money on TikTok. High engagement rates, a loyal fan base, and diverse monetization strategies (such as brand partnerships, sponsored content, merchandise sales, etc.) play a significant role in your earning potential.

In the end

TikTokers’ earnings can vary widely based on factors like follower count, engagement rates, content niche, and monetization strategies. It’s important to understand that while follower count and views are essential metrics, engagement rates, and strategic monetization play a crucial role in TikTokers’ earnings.


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