TikTok has emerged as a powerhouse platform, captivating millions with its short-form, engaging content. As the TikTok community continues to flourish, creators and marketers alike are constantly seeking ways to increase visibility and reach a broader audience. One of the most effective strategies to achieve this is by harnessing the power of trending hashtags. As simple as this sounds, knowing how to find trending hashtags on TikTok is quite the challenge.

In this guide, we will share with you all the details about discovering trending hashtags and leveraging them to amplify your presence on the platform. Whether you’re a seasoned content creator or just starting your TikTok journey, mastering the art of hashtag research is crucial for staying ahead of the curve and making a lasting impression in the digital sphere.

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How to find trending hashtags on TikTok

Using generic hashtags can give creators some level of success. However, to greatly excel with your hashtag strategy on TikTok, you have to put some thoughts and research into it.

Thankfully, TikTok provides a number of ways for creators to search for trending hashtags within the platform. Creators can also leverage external tools and artificial intelligence softwares to further refine your search.

To find trending hashtags on TikTok, here are some options available to you:

1. Checkout the ‘For You’ page

The “Discover” or “For You” page on TikTok serves as a goldmine for discovering trending content and hashtags. It’s curated based on your interests and engagement history, presenting a plethora of trending videos and hashtags tailored to your preferences.

The TikTok For You Page

By regularly browsing this page, you can stay updated on the latest trends and identify hashtags gaining traction within your niche. Pay attention to the hashtags used in viral videos and incorporate them into your content strategy to boost visibility and engagement.

2. Utilize the TikTok search button

TikTok Search Button

The TikTok Search button is a powerful tool for hashtag research. By simply typing keywords related to your niche or content theme, you can uncover a treasure trove of relevant hashtags. Creators can also take advantage of autocomplete suggestions to discover popular hashtags and variations of their search terms.

How to Find Trending Hashtags on TikTok in 6 Effective Ways 1

Additionally, related hashtags displayed in search results can help you broaden your hashtag repertoire. Regularly exploring the TikTok Search feature allows you to stay informed about emerging trends and tap into conversations happening within your community.

3. Leverage third-party tools and platforms

Third-party tools and platforms offer invaluable insights into TikTok trends and hashtag performance. These tools provide comprehensive analytics, allowing you to track hashtag popularity, discover related hashtags, and monitor your competitors’ hashtag strategies. Some popular tools include Pushbio Social AI, Hashtagify, TikTok Analytics, and TrendTok.

How to find potential viral Hashtags on TikTok using Pushbio Social AI Feature

When you leverage these resources, you can streamline your hashtag research process and make data-driven decisions to optimize your content strategy. Incorporating third-party tools into your workflow empowers you to stay ahead of the curve and capitalize on emerging trends effectively.

4. Analyze competitor hashtags

Analyzing your competitors’ hashtag usage provides valuable insights into trending topics and effective hashtag strategies. Take note of the hashtags consistently used by successful creators in your niche and analyze their performance metrics. Identify patterns and recurring themes to determine which hashtags resonate with your target audience.

Additionally, observe how competitors incorporate trending hashtags into their content and adapt their approach to suit your unique style and brand voice. By studying competitor hashtags, you can gain inspiration, refine your hashtag strategy, and enhance your competitive edge on TikTok.

5. Leverage current events and challenges

Current events and challenges are excellent sources of trending hashtags on TikTok. Stay informed about popular culture, holidays, and global events that resonate with your audience. Create content that aligns with relevant themes and incorporates trending hashtags to capitalize on the buzz surrounding these topics.

Additionally, participate in viral challenges and trending hashtags to increase your visibility and engagement. By staying attuned to current trends and leveraging timely hashtags, you can keep your content fresh, relatable, and in tune with the pulse of the TikTok community.

Taking part in TikTok events and challenges allows you to:

  • Join in with the top hashtags people are using.
  • Show off your fun side on TikTok.
  • Keep up with what others are doing in your field.
  • Get noticed by more young people.

However, not all popular TikTok challenges will suit your style or brand, so you need to pick the ones that match your content and brand vibe.

6. Create branded hashtags

Creating branded hashtags is an effective way to establish your presence on TikTok and foster community engagement. Develop unique hashtags that reflect your brand identity and encourage users to participate in conversations surrounding your content. Promote your branded hashtags in your videos, captions, and profile bio to encourage user-generated content and foster a sense of community among your followers.

Monitor the usage of your branded hashtags and engage with user-generated content to strengthen brand loyalty and foster deeper connections with your audience. By creating branded hashtags, you can elevate your brand visibility, drive user engagement, and leave a lasting impression on the TikTok platform.

Here are some tips to help you make great hashtags for your brand on TikTok:

  • Think about what you want your hashtag to say and how you want it to look. Make it easy to remember, catchy, and clear.
  • You can create one main hashtag for your brand and then some others for special campaigns to get more people to notice.
  • Short hashtags work better on TikTok. So, try to keep it short but still say what you mean.
  • Before you ask people to share using your hashtag, make some content with it first to show what it’s about.
  • Tell people about your hashtag on other social media and your website. Put it in your ads to get more people to see it.
  • Keep an eye on your hashtag and share what people post with it on other social media.
  • Talk with people who comment and share things with your hashtag often.

In Summary

The significance of trending hashtags on TikTok cannot be overstated as they serve as powerful tools to enhance visibility, reach a wider audience, and boost engagement. Therefore, incorporating trending hashtags into your TikTok strategy can effectively amplify your presence on the platform and stay relevant in the ever-changing social media landscape.


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