The word bio is short for biography. It comes from the Greek word “life,” so it’s no wonder most profiles include some information about your early life or career path. Your bio should be clear and concise, so the audience knows what they’re getting when they read through it.
In this article, we’ll go over why you should write a bio and how to write one that will gain you attention and make people want to follow you on social media platforms like Instagram and Twitter.
Your bio is a short description of yourself or your business, but not just that. It’s also a high-quality first impression for anyone who views your profile. It summarizes what the audience should expect from you, your brand, or your social media account.
Your bio is the most accessible part of your social media presence, so make sure it’s as strong as possible.
By now, you know your bio is your first impression, and its importance cannot be overemphasized. This makes it vital that you do everything possible to make it a good one.
And although social media platforms will differ in what you can include in your bio and character count, they often follow a similar pattern.
Here are some things you should have in your bio:
- Your full name: it’s best to always use your full name, ideally with the addition of any middle names or titles. Using only initials will make you look like an impersonal brand account.
- Include your location: add where you live and what city/state/country it is in if relevant. If that’s too specific, use the name of an area near where you live instead. That way, people can still find out more about where exactly they should be looking for you online.
- Add a relevant link: Depending on the social media platform and what is acceptable, include a link to another platform where people can learn more about what makes YOU unique and exciting.
- Contact information and Call-To-Action: if your account is a business or corporate type, you should include how audiences can get in touch with you. Also, you need to have a call-to-action to help spur the audience to make one form of conversion or the other.
Your social media bio is your first impression of your audience, which can be the difference between gaining new followers and losing existing fans. You can grab attention in a few seconds with an excellent social media bio.
You also get to showcase your achievements or interests in a glimpse to the audience. Another importance of a social media bio is that it helps you feature in relevant search results both in-app or over search engines. This consequently drives traffic to your profile with a potential increase in followers and conversion rate.
You can also use your bio to establish trust with a new audience, making it easier for you to convert them to followers and customers. For these reasons, you must ensure that everything about your bio, from the design down to the copy, is polished.
Twitter is a conversational platform; your bio should also reflect this trait. A Twitter bio is your chance to tell potential followers about you and what you do in 140 characters or less.
It’s also the perfect place to help send the audience from your account to a relevant website of your choosing. It should be clear, concise, and engaging while containing necessary information.
To edit your Twitter bio,
- Navigate to your app and click on the thumbnail of your profile picture at the top left corner
- Next, click on “profile” from the list of options,
- Click on “Edit profile,” and you will be able to edit your bio section.
Instagram Profile Bio
When it comes to visual content, you can trust Instagram to help you convey your message effortlessly. Asides from this, you can turn your Instagram bio into a valuable social media marketing opportunity.
It’s not just about including your name and showing off your brand. You can also use emojis and hashtags, and if you are willing to throw in the extra work, add line breaks to create a fun, readable bio that is unique and attention-grabbing.
However, keep in mind that you have a 150-character limit in play.
To edit your Instagram bio,
- Navigate to your Instagram app and click on the thumbnail of your profile picture at the bottom right.
- This takes you to your profile, where you’ll see an “Edit profile” button;
- Click this, and you will be able to edit your bio section.
Related: How to Optimize Your Instagram Bio
If you’re a TikTok user, you may have wondered what bio means on TikTok. As with every social media, TikTok bio lets you introduce yourself to your audience. However, a significant downside here is that TikTok only provides you with 80 characters to use. This means you have to get creative.
And while TikTok’s character count limits what you can include in your bio, you can rely on link in bio tools to help you extend the length and contents of your bio.
Facebook Bio Guideline
Facebook provides much comprehensive space for writing a great bio. The platform has two sections that let you write a detailed biography. Its “About” section gives you up to 101 characters to use (for personal profiles). For Facebook pages, the character limit is set at 255.
You can also further use its “Additional Info” section to express your personality, values, and beliefs. This section has a character limit set at 50,000. Here you can cram in any information you wish to avail the audience. However, take care not to add too much information so as not to bore visitors.
To edit your Facebook bio;
- Navigate to your app and click on the thumbnail of your profile picture at the top left side just beside your “status bar.” This takes you to your profile, where you can click on the “Edit” icon, click this, and you will be able to edit your bio section.
Bio on LinkedIn follows similar social media patterns except for some noticeable changes. On LinkedIn, personal accounts have their bio as the profile’s summary section. This has a character limit set at 2,600 characters.
On the other hand, companies and organizations have their bio as the “About section” on the company page. Here, there is a set character limit of 2,000 characters. However, LinkedIn provides several other fields to fill in.
Writing the perfect social media bio can be daunting if you don’t know where to start. While many people rush through this step, with a few pointers, you can get a great bio in no time.
Here are a few points to take note of when writing:
1. Leave no section empty
It’s vital that your profile is complete and has all required sections filled out. Your bio should include all crucial details about you and what you do professionally. And depending on the social media platform, this can include your name, age, location, business description, and other relevant information.
2. Always add a profile image
To optimize your social media bio, try including a picture of yourself on your social media accounts. A profile image not only helps people recognize you when they see your username pop up in their feed but also allows them to put a face to your name, brand, or business. You’ll be able to instantly connect with them when they see your photo, which will lead the way for further engagement with your account.
3. Don’t forget to use a header image as well
The cover image is the first thing visitors see when they visit your page. It’s also the first opportunity to make an impression and entice them to click through to your content. The cover image should be a visual representation of your brand’s personality to match the tone and feel of your social media posts.
4. Use industry keyword
Search engines use keywords in search results, so if someone types in a related keyword to your profile, they’ll be able to find your account because it includes those exact words or similar ones in its bio section.
It not only helps you rank higher in search results, but it also shows you are professional in your field. But don’t overdo it by repeating these words over and over again; it will only hurt your profile.
5. Take each social media platform into consideration
While social media bios appear similar, each platform often differs. One prominent example is the character count available on each platform. You most likely can’t replicate a single bio on all platforms.
Also, you must consider any restrictions for your social media bio. Profile and header images often have size and dimension restrictions, so you’ll need to adjust each accordingly.
Writing a concise bio doesn’t have to be challenging, only if you know what you are doing. While what can fit in will vary from social platforms to platforms, your essential details have to feature. keep in mind to always optimize for each platform accordingly while keeping it short and simple.