In the realm of social media, where every character and pixel holds immense value, small details can make a big difference. If you’ve ventured into the world of content creation, personal branding, or online marketing, you’ve likely encountered the puzzling question; is it link-in bio or link-on bio?

The placement of a clickable link in your social media profile might seem like a trivial matter, but it carries significant implications for your online presence and engagement. This article tries to decipher the mystery behind these seemingly interchangeable phrases.

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Which is correct: link-in bio or link-on bio?

When individuals mention “link-in bio or link-on bio” they are indicating the clickable hyperlink available in the bios of their social media profiles on platforms like Instagram, TikTok, or Twitter. This link commonly directs followers to a website, a designated article, a product page, a landing page, or another significant URL.

“Link-in bio or link-on bio” refers to the practice of embedding a clickable link within the bio section of your social media profile. It allows your audience to explore additional content, landing pages, or external websites. However, while both terms appear correct, link-in bio is the widely accepted form of the two.

Based on data provided by GrammarChecker, it appears that “Link in Bio” yields a substantial number of results on the web, estimated at 12,180,000. The alternative term “Link on Bio” generates over 1,341,000 results. These figures highlight the widespread usage and popularity of the “Link in Bio” approach in online contexts.

How does link-in bio work?

The “Link in Bio” functionality typically works by providing a clickable link within the bio section of a social media profile. When users visit your profile, they can click on the designated link, which redirects them to a landing page or external website of your choice.

This landing page can be customized to showcase various types of content, such as blog posts, products, events, or any other relevant information you want to direct your audience to. It serves as a centralized hub for your followers to access and explore specific content or take desired actions, such as making purchases or signing up for newsletters.

How many links can you have in a social media bio?

The number of links you can have in a social media bio varies depending on the platform. However, for most social media platforms, they only allow one link in their bio section. This is to reduce spam and retain audience on the platform.

That said, Instagram now allows up to 5 links in its bio section ensuring users can share more links with their audience. Also, LinkedIn has a section that allows users to add multiple links to their profile as well. Alternatively, if you wish to share multiple links on your social media bio, you can turn to link-in bio tools.

How to use link-in bio to improve your social media presence

1. Increased website traffic

Utilizing the “Link in Bio” feature can drive more traffic to your website or specific landing pages. This direct access to external content allows your followers to explore your offerings in-depth, resulting in higher engagement and potential conversions. Make sure to strategically optimize your link to lead visitors to valuable and relevant content.

2. Seamless content promotion

With a “Link in Bio,” you can effortlessly promote your latest blog posts, articles, videos, or any other type of content. By placing the link in your bio, you provide a centralized location for your audience to access and engage with your most recent and important updates, amplifying your reach and visibility.

3. Easy product or service promotion

If you’re running an e-commerce business or offering specific products or services, “Link in Bio” becomes invaluable. It allows you to showcase and promote your offerings with a direct link, making it convenient for your audience to explore and make purchases, resulting in increased conversions and revenue.

4. Event or campaign promotion

Launching an event, campaign, or limited-time offer? “Link in Bio” provides an ideal way to direct your followers to relevant registration pages, ticket sales, or promotional content. It simplifies the process for your audience, ensuring they can quickly access the necessary information and participate in your initiatives.

5. Enhanced social media cross-promotion

Utilizing a “Link in Bio” enables you to cross-promote your social media profiles. By including links to your other social platforms, you encourage your audience to connect with you across various channels, fostering a stronger online presence and expanding your reach to different audiences.

6. Influencer or brand collaboration

For influencers or brands collaborating on campaigns or partnerships, “Link in Bio” serves as a centralized hub for joint promotions. By featuring shared links, you amplify each other’s visibility and provide a seamless way for your combined audience to engage with both parties involved.

7. Newsletter or email list sign-ups

Building an email list is essential for ongoing communication and nurturing your audience. With “Link in Bio,” you can easily direct your social media followers to sign up for your newsletter or join your email list. This enables you to maintain a direct line of communication and engage with them beyond social media platforms.

8. Charitable causes or fundraising

If you’re passionate about supporting a cause or organizing fundraising efforts, “Link in Bio” can be a powerful tool. By featuring links to donation pages or relevant charity campaigns, you encourage your followers to contribute and make a positive impact, leveraging your social media influence for a greater cause.

9. Affiliate marketing and monetization

Monetizing your social media presence is a common goal for many content creators and influencers. By incorporating affiliate links within your “Link in Bio,” you can earn commissions for promoting products or services. This allows you to generate income while providing your audience with valuable recommendations.

10. Customizable call-to-actions

A significant advantage of “Link in Bio” is the ability to customize your call-to-action. You can modify your link to align with specific marketing campaigns, seasonal promotions, or trends. This flexibility ensures your profile remains dynamic and adaptable to evolving marketing strategies and objectives.


Ultimately, choosing between “Link in Bio” and “Link on Bio” means understanding your objectives, considering user experience, and aligning with platform capabilities. As you navigate the exciting world of digital marketing and social media promotion, embrace the power of “Link in Bio” and leverage it to amplify your online visibility, engage your audience, and achieve your desired results. You’ll be well-equipped to make the most of your social media journey by making informed choices and staying ahead of trends.


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