Free content like videos, blogs, and tutorials often offer little value. However, many individuals prefer direct guidance to help them achieve faster results. From social media strategy to fitness coaching, the demand for expert advice is growing across various industries. This means offering paid consultations and one-on-one coaching is a great way for creators to turn their knowledge into income while helping others succeed.
Before now, many creators relied on brand deals or ad revenue, but these income streams can be unpredictable. A coaching business gives you more control over your earnings and builds deeper connections with your audience. Plus, it positions you as a leader in your niche.
Create your own free link in bio page
Ready to simplify your online presence?
With Pushbio, you can;
- Link all your social media profiles together effortlessly.
- Showcase all your content, products, and services in one space.
- Share everything through a single link.
Create your own free link in bio page
Ready to simplify your online presence?
With Pushbio, you can;
- Link all your social media profiles together effortlessly.
- Showcase all your content, products, and services in one space.
- Share everything through a single link.
The best part? You don’t need a complicated setup to get started. There are dedicated platforms for offering this kind of monetization with Pushbio leading the way. Creators looking to monetize paid consultations can turn to Pushbio to easily create a booking page, accept payments, and manage sessions.
In this guide, we’ll walk you through the steps to set up, promote, and grow your coaching or consultation services.
How to Offer Paid Consultations and One-on-One Coaching as a Creator
Coaching is a fast-growing industry, with more people looking for expert guidance online. In 2022, the global online coaching market was valued at approximately USD 2.19 billion, and it’s expected to reach around USD 6.79 billion by 2031, growing at a CAGR of 13.4% from 2023 to 2031. This surge in demand presents a huge opportunity for creators to monetize their expertise through paid consultations and one-on-one coaching.
To get started, here is a step-by-step guide that will show you what you need to do:
1. Identify your niche, expertise, and target audience
Before you start offering paid consultations, you need to be clear about what you can teach. Think about your skills, experience, and what makes you stand out. Your niche should align with your expertise and something people are willing to pay for. Are you great at social media growth, video editing, or personal branding? Define it clearly.
Next, identify your target audience. Who needs your guidance? Beginners looking to learn, professionals wanting to improve, or businesses seeking expert advice? Understanding your audience helps you tailor your services.
Finally, research competitors in your field. Look at what they offer, their pricing, and how they market their coaching business. This will help you refine your own services and find ways to stand out.
2. Build credibility as an expert in your niche
Before people pay for your coaching, they need to trust your expertise. Establishing credibility is the first step to attracting clients. Start by sharing valuable content related to your niche through blogs, videos, or social media posts. If you have certifications, highlight them in your bio and website to show your qualifications. Social proof, such as testimonials from past clients or success stories, adds extra trust and increases your chances of booking paid consultations.
Creators should also consider engaging in industry discussions, joining professional groups, and collaborating with other experts to boost their reputation. The more visible you are as a knowledgeable authority, the easier it will be to grow your coaching business. Potential clients should see you as the go-to expert before they even think about hiring you.
3. Define your coaching model, content format, and duration
There are different ways to structure your coaching services. Decide whether you’ll offer one-time paid consultations, long-term coaching programs, or group sessions. One-time consultations work well for quick advice, while ongoing coaching provides deeper transformation. Group coaching allows you to help multiple people at once, making it a scalable option.
Next, choose your format. Will you use video calls, phone calls, or written consultations? Video calls allow for deeper engagement, while written coaching can be useful for feedback and resources.
Lastly, set clear session durations. Standard options include 30-minute or 60-minute calls, but you can also offer multi-session packages for better results. Defining these details makes it easier for clients to choose what works best for them.
4. Set your pricing strategy
Pricing is crucial when setting up a coaching business. Start by researching industry standards and competitor pricing. You want to find a balance, charging too low may undervalue your expertise, while charging too high can drive potential clients away.
Offering tiered pricing can help attract different client budgets. For example, you could have a basic 30-minute session, a premium hour-long consultation, and a VIP coaching package with ongoing support. This flexibility allows clients to choose what fits their needs.
To find your perfect price, consider the following:
A. Hourly coaching rate
This is a straightforward pricing model where clients pay for each session based on an hourly rate. It’s ideal for coaches who offer flexible, one-off consultations or customized support.
This is best for:
- Clients who need occasional coaching without long-term commitments.
- Highly specialized coaching, where expertise is valued per hour.
Pros
- Simple and transparent for both coach and client.
- Clients pay only for the time they need.
Cons
- Income can be inconsistent if bookings fluctuate.
- Limits earnings since income is directly tied to time spent.
B. Selling single coaching sessions
In this model, clients pay for a one-time session, which may be 30, 60, or 90 minutes long. These sessions are often more expensive than package deals because they don’t guarantee repeat bookings.
This is best for:
- New clients who want to test your coaching before committing long-term.
- Coaches who provide immediate solutions or strategy calls.
Pros
- Easy to sell, especially to first-time clients.
- Higher earnings per session compared to package deals.
Cons
- No guarantee of repeat clients.
- Requires constant marketing to attract new bookings.
C. Retainer-based coaching rate
A retainer model means clients pay a fixed fee upfront for ongoing coaching over a set period (e.g., monthly). This ensures steady income and helps clients stay committed to their goals.
This is best for:
- Clients who need long-term guidance, such as business or career coaching.
- Coaches who want predictable income and long-term relationships.
Pros
- Provides stable, recurring revenue.
- Helps build deeper client relationships and better results.
Cons
- Requires strong commitment from clients.
- Clients may hesitate due to upfront costs.
D. Package-based pricing
Instead of selling sessions individually, coaches offer bundled coaching packages at a discounted rate. This encourages long-term engagement and increases client investment.
This is best for:
- Coaches who provide structured coaching over several weeks or months.
- Clients who need ongoing support but don’t want a monthly subscription.
Pros
- Clients commit to multiple sessions, improving retention.
- Creates a predictable income stream without monthly billing.
Cons
- Requires a strong value proposition to justify the upfront cost.
- Some clients prefer flexibility over fixed commitments.
5. Create a booking and payment system
A seamless booking and payment system makes it easier for clients to work with you. Using a platform like Pushbio allows you to create a professional booking page where clients can schedule and pay for their sessions. This reduces back-and-forth messages and simplifies the process.
For payments, choose secure options like Stripe, PayPal, or direct bank transfers. Offering multiple payment methods increases accessibility for clients worldwide. A smooth booking and payment system makes your paid consultations feel professional and hassle-free.
6. Develop a high-converting coaching offer
Your coaching offer needs to be clear and compelling. Start with a strong service description that explains what clients will get from your coaching. Instead of listing features, focus on the benefits; how will your coaching solve their problems? Will they grow their audience, improve productivity, or build confidence? Be specific so potential clients see the value.
Social proof can also increase credibility. Add testimonials from past clients or case studies showcasing success stories. If you’re just starting, offer discounted sessions in exchange for feedback and reviews. A high-converting coaching offer makes it easier to attract and convert clients.
7. Promote your coaching services
To attract clients, you need to market your coaching services effectively. Start by leveraging social media. Share valuable content related to your niche, showcase success stories, and promote your paid consultations through posts, videos, and live Q&As.
Email marketing is another powerful tool. Creators can build an email list and send regular newsletters with insights, testimonials, and exclusive coaching offers. In addition, collaborating with other creators can help you expand your reach. Appear on podcasts, do guest posts, or co-host live sessions with experts in your industry.
To encourage sign-ups, consider offering limited-time discounts or free mini-sessions to give potential clients a taste of your coaching. A well-planned promotion strategy helps you consistently attract new clients.
8. Deliver exceptional coaching sessions
The success of your coaching business depends on the quality of your sessions. Prepare a structured outline for each call to ensure your coaching is focused and valuable. Having a plan helps keep sessions efficient and prevents wasted time.
Use engaging communication techniques. Ask questions, listen actively, and adapt to your client’s needs. Coaching should be interactive, not just you talking the whole time.
After the session, provide actionable steps your client can follow. Follow up with notes, resources, or assignments to reinforce learning. Delivering high-quality coaching ensures satisfied clients, which leads to positive reviews and referrals.
9. Collect feedback and improve
Client feedback is essential for improving your coaching. After each session, ask clients for their thoughts; what did they find valuable? What could be improved? Use this feedback to refine your coaching style and enhance your service.
Positive testimonials are also a powerful marketing tool. Feature them on your website, social media, and booking page to build trust with potential clients.
Offering additional resources like worksheets, follow-up emails, or exclusive content can add extra value to your coaching. The more value you provide, the more likely clients will recommend your services to others.
10. Scale your coaching business
Once you establish a steady flow of clients, look for ways to scale. One option is to introduce group coaching, which allows you to help multiple clients at once while increasing revenue.
Another way to scale is by creating digital courses. This lets you monetize your expertise without needing one-on-one sessions. Platforms like Pushbio can help automate access to your resources and streamline your coaching operations.
Consider launching a membership community where clients pay a monthly fee for exclusive coaching, live Q&As, and resources. Scaling your coaching business ensures long-term growth and stability while helping more people with your knowledge.
How to set up paid consultations with Pushbio
Pushbio is a powerful platform that helps creators monetize their expertise by offering paid consultations seamlessly. With its built-in monetization features, you can create a professional booking page, and integrate payment options, making it easy for clients to book and pay for your services in one place.
Follow these steps to enable paid consultations on your Pushbio link-in-bio page:
- Log into your Pushbio account or create an account here.
- Click on the “Link in Bio Page” tab in the sidebar.
- Select the page where you want to add a paid booking.
Add a paid booking block
- Scroll down and click “Add Block.”
- Go to the “Store” tab.
- Select “Paid Booking.”
Configure your booking details
- Enter a title and a detailed description for your consultation.
- Upload a thumbnail to make your offer visually appealing.
- Toggle “Charge for Booking” if you want to set a price.
- Choose the price and currency for your session.
- Select a payment method (Stripe, PayPal, etc.).
- If offering loyalty points, toggle the option and set the required points.
Set up appointment details
- Choose the booking format (online, offline, or in-person).
- Add a meeting link for online consultations.
- Set your timezone and session duration.
- Define your availability and specific dates for bookings.
- Limit the number of attendees per session.
- Set a cut-off time for last-minute bookings.
Customize checkout settings
- Personalize the checkout button text.
- Add a thank-you title and message for clients.
- Optionally, redirect users to a custom URL after booking.
- Enter an email for notifications or set up a webhook for updates.
Adjust design & display settings (Optional)
- Customize the icon, text, and background colors.
- Adjust alignment, animations, borders, and shadows for a polished look.
- Set active scheduling times for the booking link.
- Control visibility by country, device, language, or operating system.
Finalize your booking block
- Review all settings.
- Click “Add Block” to activate your paid consultation feature on your Pushbio link-in-bio page.
Now, your audience can easily book and pay for one-on-one coaching sessions directly from your bio link.
How to create irresistible offers for your coaching and consultation service as a creator
If you want to monetize your expertise and attract more clients to your coaching business, you need to present your offer in a way that grabs attention and makes people feel they need it. Here’s how to structure your offer to make it compelling and hard to resist.
1. Call to attention
The first step in creating an effective offer is making sure it speaks directly to the right audience. Be clear about who you are helping and what kind of transformation they can expect. For example, instead of saying, “I offer business coaching,” say, “Are you a content creator struggling to turn your audience into paying clients?” This approach immediately grabs attention and makes your audience feel seen.
Use words that resonate with your target audience. Whether they are beginner creators, experienced professionals looking to scale, or business owners needing better strategies, be direct. Address their situation in a way that feels personal, so they’re encouraged to keep reading and learn how your paid consultations can help them.
2. Reiterate their problem
People seek coaching services because they are struggling with something. Before offering your solution, clearly outline their pain points. What challenges are they facing that your one-on-one consultation can solve?
For example, if you help creators build a sustainable business, their struggles might include:
- Not knowing how to turn content into income.
- Struggling to attract the right audience.
- Feeling overwhelmed by social media strategies.
By identifying and stating these problems clearly, you show potential clients that you understand their frustrations. When they see their struggles reflected in your message, they will be more likely to trust you and see you as the right coach to guide them.
3. Empathize
Once you’ve identified their struggles, take a moment to validate their feelings. Show that you understand why these issues are frustrating and why they might feel stuck. This builds trust and makes your audience feel like you genuinely care.
For example, you could say, “I know how frustrating it is to put so much effort into content creation and still struggle to earn consistent income. It’s exhausting to keep trying different strategies without clear results.” When people feel understood, they are more open to accepting your help.
Empathy helps create an emotional connection with your audience, making them more likely to take action. They don’t just want a coaching business to sell them solutions, they want someone who truly gets them.
4. Be specific about the transformation
People don’t just buy coaching sessions; they invest in the transformation that comes from them. Be as specific as possible about what they will gain. Instead of saying, “I’ll help you grow your business,” say, “In just four weeks, you’ll have a clear step-by-step strategy to turn your content into a reliable income stream.”
Specificity builds trust and makes your offer more tangible. Your potential clients need to see exactly what they’ll achieve if they book your paid consultations. Use clear, measurable outcomes, such as:
- Increase your social media engagement by 50% in 30 days.
- Create and launch your first paid digital product in six weeks.
- Get your first three high-paying clients within two months.
When people see a clear path from where they are now to where they want to be, they’re more likely to commit.
5. Introduce your offer
Now that your audience is fully engaged, it’s time to present your offer. Keep it simple and direct. Explain exactly what you’re offering, how it works, and how they can get started.
For example: “I’m offering a 60-minute personalized coaching session where we’ll create a step-by-step plan to turn your content into a profitable business. You’ll get a customized strategy, practical action steps, and ongoing support to keep you accountable.”
Make your coaching business offer easy to understand. Include details such as:
- What’s included (one-on-one calls, templates, action plans, etc.).
- The duration of the coaching or consultation.
- How they can book (link to your Pushbio page, Calendly, etc.).
- Payment details and any bonuses they’ll receive.
Keeping your offer structured and clear means potential clients will feel more confident in taking action.
6. Lead with emotion
Logic helps justify a purchase, but emotion drives the decision. Make sure your offer connects with your audience on an emotional level. Focus on how your paid consultations will improve their lives.
Use storytelling or testimonials to paint a picture of success. For example, “Imagine waking up every morning knowing exactly how to grow your audience and monetize your content, without second-guessing every decision. That’s exactly what my coaching will help you achieve.”
When people can visualize the results, they are more likely to invest in your offer. End with a strong call to action that makes them feel excited and ready to take the next step.
How long should a one-on-one coaching session be?
The ideal length of a coaching consultation depends on the type of service you offer, the depth of discussion needed, and your pricing model. Here are common session lengths and when to use them:
15–30 minutes
This is a quick check-in or discovery call session.
- Best for free or low-cost introductory calls.
- Used to assess client needs and see if you’re a good fit.
- Great for short Q&A sessions or quick strategy insights.
45–60 minutes
Often regarded as the standard coaching session, this is longer than the quick check-in session offering you the ability to further showcase your skills and charge more.
- Ideal for in-depth discussions and actionable advice.
- Common for paid consultations where clients receive structured guidance.
- Allows time for problem-solving and goal-setting.
90 minutes and above
This is the realm of deep-dive coaching session which entails detailed breakdown and extensive display of expertise.
- Best for intensive coaching that requires detailed analysis.
- Suitable for high-ticket coaching programs.
- Allows time for exercises, strategy building, and implementation steps.
For most coaching businesses, 45 to 60 minutes is the sweet spot. It gives enough time to provide value while keeping clients engaged without overwhelming them.
Finally
Offering paid consultations and one-on-one coaching is one of the best ways for creators to monetize their expertise beyond content creation. By sharing your knowledge directly with clients, you can build deeper relationships, provide personalized value, and create a sustainable income stream.
Regardless of your pricing strategy, the key is to position yourself as an expert and make it easy for clients to book your services. And with Pushbio, creators can set up a professional booking system, receive payments effortlessly, and grow their coaching brand all in one place.
