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Hello everyone, welcome back to our podcast. Today, we’re discussing alternatives to Amazon for creators and entrepreneurs. Amazon Seller Central is the behemoth in the e-commerce space, but there are many other platforms to consider.

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Your Own Website

Before exploring third-party platforms, consider building your own e-commerce website. Platforms like WordPress powered by WooCommerce, Shopify, Wix, and GoDaddy offer various tools for e-commerce. The advantage of having your own website is that you control the user experience, and there’s no direct competition on your platform.

Rent vs. Own

With platforms like Shopify, you’re essentially renting the platform. While they’re user-friendly, you’ll always be subject to their pricing structures. On the other hand, with platforms like WordPress, you have more control and ownership.

E-commerce Platforms

– Shopify: Great for selling products, especially with its vast ecosystem of plugins and third-party app integrations.
– Wix: Suitable for e-commerce, but might not offer as much flexibility as other platforms.
– GoDaddy: Offers e-commerce solutions, but might not be the best for larger operations.
– WooCommerce: A powerful plugin for WordPress, ideal for those who want to combine content and commerce.

Third-Party Platforms

While having your own website is great, third-party platforms can provide additional reach. Some options include eBay, Walmart, Target, Etsy, Bonanza, and Newegg. Each platform has its pros and cons, and the choice depends on your specific needs.

Marketing Strategy

Regardless of the platform, you need a solid marketing strategy. This includes understanding the necessary marketing technologies, tools, apps, and subscriptions. Remember, platforms like Amazon also require advertising, and you’re competing against many other sellers.

Profitability Trade-off

Platforms like Amazon can take a significant portion of your profits, sometimes up to 60-70%. While they offer reach, you need to consider the trade-off between reach and profitability.


Don’t put all your eggs in one basket. If you’re on Amazon, consider expanding to Walmart, eBay, Target, and other platforms. Diversifying can help mitigate risks and increase your reach.

Shop App

If you’re using Shopify, the Shop app is a fantastic tool. Available on iOS and Play Store, it provides a seamless shopping experience for customers and can significantly boost sales.


While Amazon is a major player, there are numerous alternatives to consider. Whether you choose to build your own website, use platforms like Shopify, or expand to other third-party platforms, the key is to understand your audience, offer a great user experience, and have a solid marketing strategy.


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