Instagram Live is a helpful tool for creators, influencers, and brands wanting to connect with their audience in real time. And as expected, there is always a flurry of comments streaming during a live session. Thankfully,  knowing how to pin a comment on Instagram Live is one feature that stands as a beacon of interaction and acknowledgment.

Pinning a comment during an Instagram Live session can elevate the viewer experience, spotlight essential messages, and foster a sense of community. Whether you’re hosting a Q&A, showcasing a product launch, or sharing behind-the-scenes moments, knowing how to pin a comment effectively can make a world of difference in how your audience perceives and engages with your content.

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This article explains everything you need to know about pinning comments on Instagram Live, including best practices and the benefits of this simple yet impactful feature.

How to pin a comment on Instagram Live

Pinning comments serves a multitude of purposes, catering to different groups. Influencers find it invaluable for building authentic connections with their audience, while companies utilize it to showcase favorable client feedback or marketing messages. Even everyday individuals benefit by highlighting standout comments on their content.

To pin a comment on Instagram Live, follow this procedure:

  • Start your Instagram Live session by tapping the camera icon located at the top left of your home screen.
  • Engage with your viewers during the live stream, and when a comment catches your attention for pinning (or if you want to add your comment), tap and hold that specific comment.
  • A menu will pop up; from there, choose the “Pin Comment” option.

Once pinned, the comment will stay prominently displayed at the top of the comment section for the entire duration of your live session and will be visible to all viewers.

Eight reasons to pin a comment on Instagram Live

As mentioned before, knowing how to pin a comment on IG Live holds several potentials for users. This includes:

1. Increase engagement

Pinning a comment can boost engagement by drawing attention to important messages and encouraging viewers to interact more actively with your content.

2. Highlight positive feedback

When you receive positive feedback or compliments, pinning those comments showcases appreciation and encourages further positive interactions from your audience.

3. Emphasize key information

Pinning comments that contain essential information or announcements ensures that viewers see them prominently, reducing the chances of missing important updates.

4. Encourage participation

Pin comments that prompt viewers to ask questions, share opinions, or participate in discussions. This fosters a sense of community and encourages ongoing engagement.

5. Acknowledge contributions

Pin comments from viewers who contribute valuable insights, ideas, or suggestions. It shows appreciation for their input and encourages more meaningful interactions.

6. Promote partnerships

If you collaborate with other creators or businesses, pinning comments related to those partnerships can help promote them and strengthen relationships with your audience.

7. Address common queries

Pin comments that address frequently asked questions or provide clarifications. This reduces repetitive queries and improves the overall viewer experience.

8. Showcase fan love

Pinning comments expressing admiration, support, or loyalty from your fans or followers showcases their love and dedication, fostering a positive and supportive community environment.

How many comments can be pinned on Instagram Live?

Instagram allows users to pin up to three comments at a time during a Live session. This limit helps maintain a manageable and organized comment section while still allowing creators to highlight multiple comments for engagement and interaction purposes.

How to unpin a comment on Instagram Live

Creators on Instagram can also unpin or remove previously pinned comments. This way, you can change your pinned comment to showcase other comments from other users.

To unpin a comment on your Instagram live, follow these steps:

  • In your Live session, tap and hold the icon for the pinned comment.
  • This action will bring up a menu with the “Unpin Comment” option.
  • Tap on “Unpin Comment,” and the comment will no longer be in the pinned position and will be removed from prominence.

Can I pin a comment on Instagram posts?

Yes, Instagram does allow users to pin comments on regular posts in the same way they can during live sessions. The process is similar to the one discussed above, only this time, you are doing it on an Instagram post.

To pin a comment on an IG Post, here is what you need to do:

  • Begin by uploading a photo or video to your Instagram feed using the “+” button located at the bottom center of your home screen.
  • Customize your post with filters, captions, and any other relevant details.
  • After your Instagram post is published, locate the comment you wish to pin by accessing the post.
  • Hold down on the desired comment and select the “Pin Comment” option from the ensuing menu.
  • The pinned comment will then be displayed prominently at the top of the comment section for all viewers of the post.

6 Best practices for pinning comments on Instagram live

While pinning a comment on Instagram Live is great, not all comments should be pinned. Creators have to strike a balance when deciding whether a comment is worthy of being pinned.

To help you decide, here are a few pointers:

1. Consider the context

Take into account the context of your Live session and the topics being discussed. To maintain relevance, choose comments that align with the theme or purpose of the session.

2. Pin meaningful comments

When pinning comments, prioritize those that add value to your content or spark meaningful discussions. This could include insightful questions, positive feedback, or contributions that enhance the overall experience for your viewers.

3. Rotate pinned comments regularly

To keep your Live sessions dynamic and engaging, consider rotating pinned comments periodically. This ensures that different viewers’ comments are highlighted and prevents the session from feeling static or repetitive.

4. Avoid over-pinning

While pinning comments can enhance interaction, over-pinning can clutter the screen and detract from the spontaneity of your Live session. Be selective and strategic in pinning comments, focusing on quality rather than quantity.

5. Pin relevant information

Use pinned comments to share important updates, announcements, or details related to your content. This ensures that crucial information remains visible throughout the Live session, keeping viewers informed and engaged.

6. Avoid controversial or inappropriate comments

Be mindful of the comments you choose to pin. Avoid pinning comments that are controversial, offensive, or unrelated to the content of your Live session.

7. Monitor pinned comments

Regularly monitor pinned comments during your Live session to ensure they align with your content and audience interactions. If necessary, unpin comments that are no longer relevant or add new pinned comments to keep the session dynamic.

In the end

The ability to pin comments on Instagram Live serves as a powerful tool for creators to enhance their interaction with viewers. By highlighting key messages, fostering engagement, and acknowledging audience contributions, pinning comments can significantly elevate the quality and impact of live sessions. You can leverage the power of pinned comments to nurture these connections and make each live session a genuinely interactive and enriching experience for all participants.


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