Social media platforms are a place to unwind and catch up with the latest trends. However, they can also be one of the harshest places to be, and without rules, all hell breaks loose. To avoid this, Instagram is constantly evolving to meet user needs while maintaining a safe and engaging environment. Instagram rules ensure that users act within certain acceptable limits, and those who cross the line often get banned.

As we move further into 2024, Instagram keeps updating its rule books, and users, influencers, and businesses alike need to be aware of these changes. These changes encompass everything from content guidelines to privacy policies, making it crucial for everyone to stay informed and compliant. In this article, we’ll look into the key Instagram rules you should know in 2024, exploring their implications and offering insights on how to adapt and thrive.

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8 New Instagram rules you should know

As mentioned earlier, following Instagram rules is compulsory for every user, regardless of the type of account. These rules guide the operation of users and ensure Instagram remains a safe and friendly platform for all.

If you are going to use Instagram successfully this year, here are the rules you need to pay attention to:

1. Intellectual property rights

When you post on Instagram, make sure you have the right to share the content. Don’t use someone else’s photos or videos without permission. If you’re sharing someone else’s work, give them credit. According to Instagram, “Share only photos and videos that you’ve taken or have the right to share.” Violating intellectual property rights can lead to content removal and account penalties.

2. Avoid spammy behavior

Another rule to abide by on Instagram is authenticity. Your Instagram account should represent you truthfully. Don’t engage in spammy activities like excessive tagging, repetitive comments, or mass following/unfollowing.

These behaviors not only annoy other users but also violate Instagram’s spam policies. Users should also avoid using fake engagement tactics like buying followers or likes. Focus on meaningful interactions to grow your account organically. Being authentic helps build trust with your followers and improves your overall reputation on the platform.

3. Transparency about sponsored content

If you promote your products or services on Instagram in exchange for compensation, you must disclose this clearly. Use hashtags like #ad or #sponsored to indicate sponsored content. Transparency builds trust with your audience and complies with Instagram’s advertising policies.

4. Understand Instagram limits

Instagram has rules to ensure a healthy environment, and one important rule to live by is the limits. Certain features are limited on Instagram to maintain fairness and sensible usage.

Some of the limits in 2024 include:

  • Follow/unfollow limit: 10 accounts per hour, 200 per day.
  • Like limit: Up to 1,000 posts daily, but some may get banned after 800 likes.
  • There is no official limit on DMs, but there are restrictions if many users block you.
  • Comment limit: 180 to 200 comments per day.
  • Unlike limit: 100 photos per hour.
  • Hashtag limit: 30 per post, 10 for stories.
  • Bio limit: 150 characters.
  • Multiple logins are allowed, but changing IP addresses is against policy.
  • Share 100 Instagram Stories in 20 hours.
  • Tag up to 20 people in a post or story, 35 for carousel posts.

5. Publishing prohibited content

On Instagram, prohibited content isn’t just about copying or inappropriate stuff. Accounts that endorse online gambling, games of skill involving real money, or lotteries online are required to obtain written permission from Instagram beforehand to utilize any of its products.

The list is long and covers things like:

Make sure your posts comply with these rules to avoid issues on the platform.

6. Avoid hate speech and bullying

On Instagram, expressing yourself is great, but there are rules. Instagram wants everyone to be safe. Don’t post things that are mean, hurtful, or bullying. Others include credible threats or hate speech and targeting private individuals to degrade or shame them.

You are not allowed to share personal information intended for blackmail or harassment or send repeated unwanted messages. Additionally, serious threats to public and personal safety, such as physical harm, theft, vandalism, or financial harm, are strictly prohibited. You can’t target someone based on their gender, religion, disability, illness, race, or anything else.

7. Responsible use of third-party apps

Third-party apps offer great help with analytics, content creation, and scheduling. However, some of them don’t follow Instagram’s rules and can cause your account to be banned.

Using third-party apps can be fun, but it’s important to be careful. Some apps might ask for your Instagram login details, which can be risky and violate Instagram’s rules. Stick to trusted apps and avoid sharing your login info to keep your account safe.

8. Don’t spread misinformation

When you share information on Instagram, make sure it’s accurate and reliable. Avoid spreading rumors, false news, or misleading content. Verify information before posting, especially if it’s related to sensitive topics like health, emergencies, or current events.

Given the diverse user base of Instagram, the platform may take action to eliminate videos containing extreme graphic violence. This measure aims to maintain Instagram’s appropriateness for users of all ages and backgrounds. Instagram strictly prohibits the sharing of graphic content that serves sadistic interests or glorifies violence in any form.

What happens if I break Instagram’s rules?

Breaking Instagram’s guidelines can lead to various consequences depending on the severity and frequency of the violation. Potential consequences range from content removal to account restriction or an outright ban.

Here are some potential outcomes:

1. Content removal

Instagram may remove the violating content, such as posts, stories, or comments, that goes against their guidelines. This can happen if the content is deemed offensive, abusive, spammy, or violates intellectual property rights.

2. Account restrictions

For more serious violations or repeated offenses, Instagram may restrict your account. This could include temporary suspensions, where you lose access to certain features or posting abilities for a specific period.

3. Account deactivation or ban

In extreme cases of severe violations, Instagram may deactivate or permanently ban your account. This typically happens for serious offenses like hate speech, harassment, illegal activities, or repeatedly violating community guidelines.

4. Loss of verification or monetization

If you’re a verified user or monetizing your content through features like Instagram Shopping or ads, breaking guidelines may result in losing these privileges. Instagram expects verified users and monetized accounts to uphold higher standards of behavior and content.

5. Legal action

In cases of severe violations that involve illegal activities, Instagram may take legal action, such as issuing legal warnings, pursuing lawsuits, or cooperating with law enforcement authorities.

How to stay compliant with Instagram rules in 2024

Now that you know about major Instagram rules for 2024, it’s important to know how to stay on the right side of those rules. If you don’t want to run afoul of IG rules, here are a few things you can do:

1. Regularly check Instagram’s updates

Check Instagram’s announcements regularly to stay informed about rule changes and updates. This will help you understand new policies, features, and guidelines, allowing you to adapt your content and behavior accordingly to stay compliant with the latest rules.

2. Understand community guidelines

Familiarize yourself with Instagram’s community guidelines to know what’s on the platform and what’s not. Avoid posting content that could be considered offensive, abusive, or harmful. Following these guidelines ensures a positive and safe environment for all users, reducing the risk of penalties or account restrictions.

3. Use authentic engagement tactics

Focus on building genuine connections and interactions on Instagram. Avoid using fake engagement tactics like buying followers or likes, as these violate Instagram’s rules. Genuine engagement not only keeps you compliant but also fosters trust and credibility with your audience, leading to better long-term results.

4. Respect copyright and intellectual property

When sharing content on Instagram, ensure you have the right to use it. Respect copyright laws and intellectual property rights by giving credit to creators and obtaining permission when necessary. Avoid reposting or using copyrighted material without authorization to avoid legal issues and account penalties.

5. Utilize Instagram’s and resources

Take advantage of Instagram’s built-in tools and resources to enhance your compliance efforts. Use features like privacy settings, content filters, and reporting tools to maintain a safe and positive experience on the platform. Additionally, explore Instagram’s Center for guidance on specific rules and best practices to ensure ongoing compliance.

Wrapping up

Understanding and following Instagram rules is crucial for a positive experience on the platform. However, with changes, users have to constantly adapt to Instagram’s rules. Instagram regularly updates its policies to ensure a safe and enjoyable environment for all users. It is vital to stay compliant and avoid penalties such as content removal, account restrictions, or bans.


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