Here is the transcription of the video titled “Influencer Marketing Insights with Katie Staller” from the Push Forward Podcast:
Segment 1:
Welcome to the Push Forward Podcast. I’m your host, Alex. Today, we have Katie Staller, a PR strategist and expert in influencer marketing. Katie discusses her early involvement in influencer marketing before it was widely recognized. She shares her journey, starting from her graduation in 2008 and moving to California to intern at a boutique PR agency. Katie reflects on her experience in old-school PR, which involved getting clothes on celebrities for Paparazzi photos, a precursor to modern influencer marketing. She then talks about her career at big PR agencies in Chicago, where she witnessed the rise of social media and its integration into advertising and PR.
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Ready to simplify your online presence?
With Pushbio, you can;
- Link all your social media profiles together effortlessly.
- Showcase all your content, products, and services in one space.
- Share everything through a single link.
Segment 2:
Katie recalls the early days of social media when brands began to incorporate platforms like Facebook and Twitter into their marketing strategies. She reflects on the evolution of social media advertising and the initial skepticism about its profitability. Katie also discusses the importance of storytelling in PR and shares a memorable project involving a candy brand and a campaign on MySpace in 2021. The campaign, which played on the nostalgia trend, involved a contest and engagement with creators on TikTok and Instagram, leading to its success and recognition with ad age awards.
Segment 3:
Katie offers advice to influencers and creators, emphasizing the importance of treating their work as a business and thinking long-term. She suggests focusing on affiliate marketing, sponsored content, personal PR, and relationship building with brands. Katie stresses the need for influencers to be strategic and business-minded for sustainable success. She also discusses the importance of building relationships in the industry and shares resources available on her website, including free downloads on email etiquette and relationship building with brands.
Katie concludes by encouraging influencers to think strategically about their careers, build relationships, and consider consulting her for guidance. She invites listeners to visit her website, influencerinsiderguide.com, for more information and resources.
