Here’s the transcription of the video:

Segment 1:
Hello everyone, and welcome back to another episode of the Push Forward Podcast. I’m your host, Alex, and today we’re talking about a topic that is often overlooked but can be a game-changer in your career: keeping up with your LinkedIn profile. We’ll guide you on how to harness the power of LinkedIn, from building your profile to sharing content, managing contacts, and much more.

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Let’s start with building your profile. The first step to maximizing LinkedIn is creating a strong profile. Make sure you have a professional photo and a compelling headline. I’m not a fan of creating a headshot using AI, but there are many apps out there that can do that. Here’s why: when people meet you face-to-face, on a Zoom call, or in person, if your photo looks nothing like you, it feels misleading.

Don’t forget to buff up your “About” section. Make it your elevator pitch. Ultimately, your LinkedIn profile is like your online resume, so you’ve got to make it count. There are many sections on LinkedIn that people often leave out. For example, if you have an empty cover photo, it tells me you’re not looking at that. If I scroll down and see no featured content, no activity, or a sparse experience section, it leaves me scratching my head.

Education is also important. If you decide not to put in education, it makes me wonder what happened with your education. Other sections like volunteering, skills, recommendations, publications, patents, courses, honors, awards, and languages are crucial. You can make these sections visible or not visible by going to your settings.

Now, let’s talk about sharing content. Sharing valuable content sets you apart. If you’re an expert in your field, you should be sharing content. You could write articles, share industry news, even do a newsletter within LinkedIn. You have carousels where you can upload PDFs and, of course, videos. Sharing at least once a week keeps you at the top of mind in front of your network.

Managing your network and contacts is not just about adding as many people as you can. It’s about creating meaningful connections. Use the “My Network” tab to track your connections and stay in touch with them. Be cautious about outsourcing your LinkedIn management. It’s personal, and it’s not fair to the people you do business with.

For messaging, it’s powerful but limited. Try to move the conversation over to email or phone. A well-crafted message can open doors. Also, consider using the microphone feature in the app to send audio messages.

Groups have changed and are not as meaningful as they used to be. Many people have moved to platforms like Discord, Telegram, Signal, and WhatsApp. For hiring and finding jobs, LinkedIn is very good. Use the “Open to Work” feature to let recruiters know you’re available. For hiring managers, post job openings and use filters within the app.

Sales Navigator is a premium feature starting at $99 a month, but it’s worth it if your focus is sales and lead generation. It offers advanced search filters and real-time insights. For creators, it’s useful for partnerships and affiliate partnerships.

Advertising on LinkedIn offers targeted campaigns. You can choose your audience not only by demographics but also by psychographics such as job title, role, industry, and company size. However, the cost to run ads on LinkedIn is higher compared to platforms like Facebook.

Segment 2:
The cost of LinkedIn ads can be seven to ten times higher than Facebook for a similar user. But if you’re doing B2B, LinkedIn is definitely something to consider. Don’t count LinkedIn out even if your target audience is B2C. For example, a makeup artist or hairstylist can benefit from LinkedIn for professional relationships.

LinkedIn is more than just a job searching platform. It’s a versatile tool that, when used correctly, can elevate your career and business to new heights. So, update your profile, share some content, and start networking like a pro.

That’s it for today’s episode of the Push Forward Podcast. If you found value in today’s episode, don’t forget to rate us, review us, and subscribe. Until next time, keep pushing forward.


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