In the United Kingdom, the TikTok phenomenon has woven itself into the fabric of daily life, offering a platform for expression, connection, and viral moments. Although creators can flood the platform with content, they can’t stop wondering when is the best time to post on TikTok in the UK.

In this article, we’ll provide pointers as to the best posting times for TikTok, tailored specifically for the UK audience. From understanding TikTok’s user demographics to insightful research, we aim to equip you with the knowledge and strategies needed to enhance your TikTok presence and maximize engagement.

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When is the best time to post on TikTok in the UK?

There is no one specific answer to this question, and the best time often varies depending on the industry, niche, audience demographic, and other factors. That said, there are certain times of each day of the week that have, over time, proven to get more engagement.

Understanding the best times to post on TikTok can significantly impact the reach and engagement of your content. Here is a breakdown of the peak usage times throughout the week for TikTok in the UK:


  • Early birds catch the worm with peak usage at 6 am GMT or 7 am BST.
  • Mid-morning sees another surge at 10 am GMT or 11 am BST.
  • Night owls take over with heightened activity at 10 pm GMT or 11 pm BST.


  • Late-night hours kick off the day with a spike at 2 am GMT or 3 am BST.
  • The early morning buzz continues at 4 am GMT or 5 am BST.
  • The evening sees a peak at 9 pm GMT or 10 pm BST, perfect for catching the after-work crowd.


  • Rise and shine with heightened activity at 7 am GMT or 8 am BST.
  • Early birds keep the momentum going at 8 am GMT or 9 am BST.
  • Nighttime brings another wave of activity at 11 pm GMT or 12 am BST.


  • Late risers join the fray with a peak at 9 am GMT or 10 am BST.
  • 12 am GMT or 1 pm BSTsees another surge as people take breaks.
  • Evening brings another peak at 7 pm GMT or 8 pm BST, perhaps as people wind down for the day.


  • Early risers start the day with a spike at 5 am GMT or 6 am BST.
  • Lunchtime sees another peak at 1 pm GMT or 2 pm BST.
  • Afternoon hours continue with heightened activity at 3 pm GMT or 4 pm BST, signalling the start of the weekend vibe.


  • Late morning sees a peak at 10 am GMT or 11 am BST, perhaps as people wake up leisurely.
  • The evening starts with a bang at 7 pm GMT or 8 pm BST and continues at 8 pm GMT or 9 pm BST, ideal for weekend entertainment.


  • Early risers keep the trend going, with a peak at 7 am GMT or 8 am BST.
  • Morning continues to be active at 8 am GMT or 9 am BST.
  • The afternoon brings another surge at 4 pm GMT or 5 pm BST as people relax and scroll through content.

What is the best day of the week to post on TikTok?

Thursday might be the most favourable day to post based on the frequency of peak activity times. On Thursdays, peak usage times are 9 am, 12 pm, and 7 pm. This spread of peak times throughout the day suggests that there are multiple opportunities to capture the attention of the audience, whether it’s during the morning, midday, or evening.

Posting on Thursdays allows you to potentially reach your audience during various parts of their day, increasing the likelihood of engagement with your content. However, it’s important to note that the best day to post may vary depending on your specific audience and content niche. Therefore, it’s advisable to experiment with different days and times and monitor the performance of your posts to determine the optimal posting schedule for your TikTok account.

How to find the best time to post on TikTok for your UK audience

As mentioned earlier, the best time to post on TikTok in the UK can vary greatly. Even at that, there are a few things you can do to help you find that sweet time to connect effortlessly with your audience.

When searching for the best time to post on TikTok in the UK, follow these simple guide:

1. Check TikTok Analytics

TikTok provides analytics tools that offer valuable insights into your audience’s behaviour, including when they are most active on the platform. Checking your TikTok analytics can help you identify trends in your audience’s engagement patterns and determine the best times to post your content.

Analyze metrics such as views, likes, shares, and comments to pinpoint peak activity periods. This will allow you to tailor your posting schedule accordingly, ensuring maximum visibility for your content.

2. Find your “Follower Activity”

Understanding when your followers are most active on TikTok is essential for optimizing your posting schedule. Use TikTok’s follower activity feature to identify the times when the majority of your followers are online. By aligning your posting times with your followers’ activity patterns, you can increase the likelihood of your content being seen and engaged with by your target audience, ultimately driving higher levels of engagement and growth for your TikTok account.

3. Check the activity on individual TikTok posts.

Examining the performance of your individual TikTok posts can provide valuable insights into the times when your content resonates most with your audience. Take note of the posting times for your highest-performing videos and compare them to those of less successful ones.

This analysis can help you identify trends in audience engagement and refine your posting schedule to optimize for maximum impact, ensuring that your content reaches its full potential on the platform.

4. Find out when your competitors post

Monitoring your competitors’ posting schedules can provide valuable insights into the best times to post on TikTok for your UK audience. Take note of when your competitors are posting their content and observe the engagement levels of their videos at different times of the day.

When you identify patterns in your competitors’ posting behaviour, you can strategically schedule your content to maximize visibility and engagement, gaining a competitive edge on the platform.

5. Study high-performing content

Analyzing the characteristics of high-performing content on TikTok can offer valuable clues about the best times to post for your UK audience. Take note of the posting times for videos that have garnered significant engagement, such as likes, comments, and shares. Studying the timing of successful content within your niche or industry ensures you gain insights into when your target audience is most active. You can then tailor your posting schedule accordingly to capitalize on peak engagement periods.

Is TikTok time in GMT?

No, TikTok operates on Coordinated Universal Time (UTC). Therefore, it’s important to convert the times provided by TikTok analytics to Greenwich Mean Time (GMT) for accuracy in scheduling your posts for a UK audience.

Use online time zone conversion tools or manually adjust the times to align with GMT, ensuring that you’re posting at the optimal times for your UK audience’s activity levels.

Does posting time matter on TikTok?

Yes, posting time does matter on TikTok. While TikTok’s algorithm is complex and considers various factors to determine the visibility of content, the timing of your posts can significantly impact their reach and engagement.

Here’s why posting time matters on TikTok:

1. Audience availability

Posting when your target audience is most active increases the likelihood of your content being seen. If you post when your audience is asleep or occupied with other activities, your content may get buried in their feeds.

2. Edge out competition

Timing your posts strategically can help you stand out amidst the competition. Posting during off-peak hours might give your content a better chance of being noticed since there’s less competition for attention.

3. Engagement levels

Posting when engagement levels are typically higher can lead to increased interactions such as likes, comments, and shares. This engagement signals to TikTok’s algorithm that your content is valuable, potentially leading to it being shown to more users.

4. Experimentation and Optimization

By experimenting with different posting times and analyzing your content’s performance, you can optimize your posting schedule for maximum impact. Pay attention to metrics such as views, likes, shares, and comments to determine which times yield the best results for your content.

In the end

From understanding peak usage times to analyzing audience engagement patterns, timing is a key factor in maximizing the visibility and impact of your posts. While the data and insights provided can serve as valuable guidelines, there’s no one-size-fits-all approach to determining the best posting times. Therefore, strategically scheduling your content to align with your audience’s activity levels enhances your chances of reaching a wider audience and fostering meaningful engagement on the platform.


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