For brands looking to increase sales, influencers aiming for more likes and comments, or anyone looking to share their moments effectively, knowing when your audience is most active on Instagram is the key to success. Posting at the right time is one crucial strategy to enhance visibility and engagement.

Understanding the best time to post on Instagram on weekdays (Monday to Friday) can significantly impact your reach and interaction rates. This article outlines the best times to post during the workweek, helping you maximize your content’s potential and stay ahead in the Instagram game.

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Does posting time on Instagram really matter?

Yes, posting time on Instagram does matter significantly, but it’s not the most important factor. The timing of your posts can impact visibility, engagement rates, and the overall effectiveness of your content.

Here are several reasons why posting time on Instagram is essential:

1. Maximize visibility

Posting at times when your audience is most active increases the chances of your posts appearing in their feeds, maximizing visibility and exposure to your content.

2. Increase engagement

Posting when your audience is online and engaged can lead to higher interaction rates such as likes, comments, shares, and saves. Engaging content during peak times encourages more meaningful interactions.

3. Beat algorithm changes

Instagram’s algorithm prioritizes recent and relevant content. Posting at optimal times helps your posts stay visible in users’ feeds and increases the likelihood of appearing on the Explore page.

4. Reach global audiences

If your audience spans different time zones, posting at strategic times ensures that followers from various regions have the opportunity to see your content when they are most active.

5. Enhance brand awareness

Consistent posting at optimal times creates a pattern that followers can anticipate, leading to increased brand awareness and recognition.

What is the best time to post on Instagram from Monday to Friday?

The best time to post on Instagram from Monday to Friday varies depending on your specific audience, but general trends can provide a helpful starting point.

Best times to post on Instagram

  • Mondays from 11 AM to 2 PM
  • Tuesdays from 10 AM to 3 PM
  • Wednesdays from 9 AM to 4 PM
  • Thursdays from 12 PM to 2 PM
  • Fridays at 3 PM to 7 PM

Here are some commonly recommended times for each day of the week:

1. Monday

The best time to post on Monday is between 11 AM and 2 PM. This is because audience engagement is often high during the brief window of a standard lunch break.

  • Morning Rush: 7 AM – 9 AM
    • People are catching up on social media during their morning commute or as they start their workweek.
  • Midday Engagement: 11 AM – 2 PM
    • Lunchtime is an excellent opportunity as users take breaks and check their phones.
  • Evening Activity: 6 PM – 8 PM
    • After work, people are more likely to relax and spend time on social media.

2. Tuesday

The optimal time for posting on Tuesday begins at 10 AM and extends until 3 PM. During this period, individuals experience reduced stress levels, allowing for additional leisure time and engagement on social media platforms.

  • Morning: 8 AM – 10 AM
    • Similar to Monday, mornings can be productive for reaching people as they settle into their work routines.
  • Early Afternoon: 2 PM – 4 PM
    • Afternoon breaks can lead to increased social media usage.
  • Evening: 7 PM – 9 PM
    • Engagement tends to pick up in the evening as people wind down from the day.

3. Wednesday

Wednesday stands out as the day with the highest user activity. Engagement peaks more on Wednesdays compared to any other day of the week. The optimal window for posting on Wednesday is from 9 AM to 4 PM

  • Mid-Morning: 9 AM – 11 AM
    • Mid-morning can capture users who are taking short breaks.
  • Early Afternoon: 1 PM – 3 PM
    • This period can be effective as people often check their phones during work breaks.
  • Late Evening: 8 PM – 10 PM
    • Evening is a popular time for users to browse social media after dinner.

4. Thursday

Posting during Thursday lunch breaks is ideal. From noon to around 2 PM, most of your target audience is likely to be active.

  • Early Morning: 7 AM – 9 AM
    • Early risers and commuters are likely to check Instagram.
  • Late Morning: 11 AM – 12 PM
    • Late in the morning, good engagement can be seen as people start winding down their morning tasks.
  • Evening: 5 PM – 7 PM
    • Posting in the early evening can capture the attention of users as they finish their workday.

5. Friday

Posting later in the afternoon, from around 3 PM to 7 PM, is more effective for Instagram on Fridays. During this time, users are more likely to be online as they wrap up their workday and begin to relax and prepare for the weekend.

  • Morning Rush: 8 AM – 10 AM
    • People often check social media as they get ready for the weekend.
  • Lunch Hour: 12 PM – 2 PM
    • Lunchtime can be effective as users look forward to the end of the week.
  • Late Afternoon: 4 PM – 8 PM
    • Engagement often peaks as people wrap up their workweek and start their weekend activities.

How to find out when to post on Instagram

1. Use Instagram Insights

Instagram Insights is a built-in analytics tool that provides detailed information about your followers’ behavior. By checking the “Audience” section, you can see when your followers are most active. This data shows peak days and hours, helping you determine the best times to post to maximize engagement.

2. Experiment with posting times

Try posting at different times throughout the week and monitor the engagement levels of each post. By comparing likes, comments, and shares, you can identify patterns and see which times work best for your audience. This trial-and-error method can help you fine-tune your posting schedule.

3. Analyze competitor activity

Look at when your competitors post and note which times generate the most engagement for them. Tools like social media monitoring apps can help you track this data. Learning from successful competitors can provide insights into effective posting times for your industry.

4. Use third-party analytics tools

There are several third-party tools, such as Hootsuite, Buffer, and Sprout Social, that offer more advanced analytics than Instagram’s native Insights. These tools can provide detailed reports on follower activity and suggest optimal posting times based on your specific audience’s behavior patterns.

Pushbio provides you with a complete and comprehensive analytics system for your socials ensuring you can easily study and understand hiding data in your online efforts.

5. Survey your audience

Ask your followers directly about their Instagram usage habits. You can use polls and questions in Instagram Stories to gather information on when they are most active. This direct feedback can be invaluable in understanding your audience’s preferences and optimizing your posting schedule accordingly.

What is the best weekday to post Reels on Instagram?

Mid-week tends to see good engagement as people are looking for entertainment to break up their week. Posting Reels on Wednesdays can catch users’ attention during work breaks or leisure time. Posting on Thursday allows your Reels to gain momentum before the weekend, potentially increasing visibility and interaction.

The best weekday to post Reels on Instagram depends on your specific audience and their behavior patterns. However, based on general trends and user activity, weekdays such as Wednesday and Thursday tend to be optimal for posting Reels.

6 Factors influencing best posting times

1. Age group

Different age groups use Instagram at other times. Teenagers and young adults, who often use Instagram throughout the day, might be more active in the evening after school or work. Older adults, on the other hand, might check Instagram during lunch breaks or in the morning. Knowing your audience’s age group can help you post when they are most likely to be online.

2. Geographic location

Time zones affect when your followers are online. If your audience is spread across different regions, you need to consider the best time for each area. For example, a post that performs well in New York at 9 AM might not be as effective for followers in Los Angeles, where it’s 6 AM. Tailoring your posts to match the local time of your audience can improve engagement.

3. Profession and daily routine

The type of jobs your followers have can influence their Instagram activity. Office workers might check Instagram during breaks or commuting times, while people with flexible schedules, like freelancers, might be online at different times throughout the day. Understanding your audience’s daily routine can help you find the best times to post.

4. Peak activity periods

At certain times of the day, see more activity on Instagram. Generally, early morning, lunchtime, and evening are peak periods when people are more likely to scroll through their feeds. Posting during these times can increase the chances that your content will be seen and engaged with. Using Instagram Insights can help you identify these peak periods for your specific audience.

5. Industry-specific trends

Different industries have their own best times to post on Instagram. For example, a fitness brand might find that posting early in the morning or late in the evening works best, as people are more likely to be interested in fitness content before or after their workouts. On the other hand, a food brand might see more engagement around meal times. Knowing the trends in your industry can guide your posting schedule.

6. Cultural celebrations

Holidays and cultural events can affect people’s use of Instagram. During major holidays or events, people might be more active on social media to share their experiences or see what others are posting. However, posting during these times can also mean more competition for attention. Being aware of these celebrations and planning your posts accordingly can help you stay relevant and engage your audience effectively.


Understanding the best times to post on Instagram can significantly boost your engagement and visibility. However, factors such as age group, geographic location, profession, peak activity periods, and others must be considered. Creators can also optimize your posting schedule. Popular trends suggest specific optimal times from Monday to Friday, but it’s crucial to analyze your audience data for the best results.


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