Social media has become an integral part of any successful business strategy. Among many social platforms, Instagram is a powerhouse for visual content and engaging with potential customers. However, have you ever wondered how to leverage the power of Instagram and connect it with another essential tool for businesses – Google My Business?

Linking your Instagram account to Google, My Business can unlock many benefits that elevate your online presence and attract more customers. Whether you own a local business, manage an e-commerce store, or run a personal brand, integrating these two platforms can significantly boost your visibility, drive traffic, and ultimately increase conversions.

Create your own free link in bio page

Ready to simplify your online presence?
With Pushbio, you can;

Create your own free link in bio page

Ready to simplify your online presence?
With Pushbio, you can;

In this comprehensive guide, we will walk you through the step-by-step process of how to link Instagram to Google My Business. We will explore the necessary setup, optimization techniques, and best practices to make the most out of this integration.

How to add Instagram link to Google My Business

When it comes to knowing how to add social profiles to google my business, the benefits are plentiful. Google recently introduced a feature enabling businesses to incorporate links to their social media accounts within their Google Business Profiles, previously known as Google My Business.

And if you wish to add Instagram to Google My Business, here is a breakdown of the procedure:

  • Head to your business profile either using Google Maps, Search, or other Google properties;
  • Select “Edit profile,” proceed to “Business information,” and then “Contact”
  • Access “Social profiles,” then click on the double down arrows;
  • From the dropdown menu, choose the desired social media platform, in this instance, click on Instagram;
  • Input your IG link in the web address field;
  • Save your changes by clicking on the “Save” button.

The above step is a quick way to get through how to add Instagram to Google business page. To modify your social links on Google My Business, navigate to your Business Profile. Select Edit profile, proceed to Business information, and then click Contact. Choose Social profiles and update the web address field for the desired social media link. After making your changes, click Save to finalize.

What Social networks are available to add to Google My Business profile?

Google My Business allows users to add links to various social networks within their business profiles. Below is a compilation of supported social networks:

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • TikTok
  • X (previously recognized as Twitter)
  • YouTube

At present, Google is capable of displaying social links associated with a business or organization within the business profile across Google Search and Google Maps.

How to optimize Instagram content for Google My Business

1. Create high-quality and engaging posts

Crafting high-quality and engaging posts on Instagram is crucial for optimizing your content for Google My Business. Focus on creating visually appealing images or videos that resonate with your target audience. Use compelling captions that tell a story, evoke emotions, or encourage interaction.

Incorporate eye-catching graphics, compelling storytelling, or behind-the-scenes glimpses to captivate your followers. By consistently delivering valuable and captivating content, you can attract more attention, increase engagement, and improve your visibility on Google My Business.

2. Utilize relevant Hashtags and Geotags

Optimizing your Instagram content for Google My Business involves utilizing relevant hashtags and geotags. Hashtags help categorize your posts and make them discoverable by users searching for specific topics. Research popular and industry-relevant hashtags and strategically incorporate them into your captions.

Additionally, geotags provide location-specific information, allowing your content to be associated with specific places. This can increase your visibility among local audiences and improve your chances of appearing in location-based searches on Google My Business.

3. Encouraging User-generated content and Reviews

One effective way to optimize your Instagram content for Google My Business is by encouraging user-generated content and reviews. Encourage your followers to create and share content featuring your products or services. User-generated content acts as social proof, showcasing your customers’ positive experiences.

This can boost your credibility and attract new customers. Similarly, encourage customers to leave reviews on your Google My Business listing, as positive reviews can enhance your online reputation and improve your visibility on Google.

4. Sharing Promotions and Special Offers

Another key aspect of optimizing Instagram content for Google My Business is sharing promotions and special offers. Use your Instagram platform to announce exclusive deals, discounts, or limited-time offers. Encourage your followers to engage with your posts by providing incentives such as coupon codes or unique offers. This boosts engagement on your Instagram account and drives traffic to your Google My Business listing.

Benefits of linking Instagram to Google My Business

1. Enhanced online visibility and reach

Linking Instagram to Google My Business significantly boosts your online visibility and reach. By integrating these platforms, you simultaneously expand your brand’s presence across two powerful platforms. Your Instagram content can appear in Google search results, exposing your brand to a broader audience. This increased visibility allows you to attract more potential customers, gain brand recognition, and expand your online reach to drive more traffic and engagement.

2. Improved local search presence

When you link Instagram to Google My Business, you enhance your local search presence. Google My Business is a vital tool for local businesses, as it helps them appear in relevant local search results and on Google Maps. Integrating Instagram adds a visual component to your local business listing, providing potential customers with a more engaging and comprehensive view of your brand. This improved local search presence can increase foot traffic, phone calls, and website visits from local customers.

3. Amplified brand storytelling and engagement

Linking Instagram to Google My Business allows for amplified brand storytelling and engagement opportunities. Instagram’s visual nature and creative features enable you to effectively showcase your brand’s personality, values, and products/services.

You engage potential customers on multiple levels by integrating these captivating visuals into your Google My Business listing. This immersive storytelling experience fosters a deeper connection with your audience, encouraging them to explore and engage with your brand further, ultimately increasing customer loyalty and advocacy.

4. Seamless conversion pathways

Integrating Instagram with Google My Business creates seamless conversion pathways for your audience. With Instagram, you can share engaging content, showcase your products/services, and drive traffic to your website or specific landing pages.

By linking your Instagram account to your Google My Business listing, you provide potential customers with clear pathways to action, such as making a purchase, contacting your business, or exploring your offerings. This seamless user experience enhances the chances of converting Instagram followers into loyal customers and increases overall conversion rates.

5. Social proof and credibility

When you link Instagram to Google My Business, you leverage social proof and enhance your brand’s credibility. Instagram provides a platform for user-generated content where customers can share their experiences and testimonials about your brand.

Integrating this user-generated content into your Google My Business listing showcases positive reviews, photos, and videos, providing authentic and trustworthy recommendations to potential customers. This social proof boosts your brand’s credibility, instilling trust and increasing the likelihood of converting visitors into customers.


To add Instagram to Google business profile, follow the simple steps described above. Linking Instagram with Google My Business is a strategic move that can propel your brand to new heights. By leveraging the power of visual storytelling, expanding your online presence, and optimizing customer engagement, you position your brand for success in today’s digital landscape.


Consolidate your online presence, boost engagement, and start growing your audience with a single link