With over a billion active users, Instagram presents a huge opportunity for businesses and individuals to reach a larger audience and grow their brands.
Linking services in an Instagram bio refers to the practice of including clickable links to services, products, or websites that a business or individual offers in the bio section of their Instagram profile.
This allows followers and potential customers to access these services quickly and easily. In this blog post, we will discuss how to link services in Instagram bio and the benefits of doing so.
Ways to link services in Instagram bio
There are two ways to link services to Instagram bio. Here is a quick rundown on both methods:
Linking services directly
If you wish to add just one service link to your Instagram bio, follow these steps:
- Copy the URL of the service you wish to add to Instagram;
- Open the Instagram app and navigate to your profile;
- Tap the “Edit Profile” button;
- In the “Bio” section, add a description of your services using concise and clear language;
- To add a clickable link, paste the link you want to use in the “External Link” field under the “Add Link” tab;
- Save your changes by tapping on the “blue check mark” at the top of the screen.
Once your link is added, it becomes visible in your profile, and anyone can click on it to head to your service page. It’s important to ensure that you regularly update and maintain the link to ensure they are accurate and relevant to your services.
Adding multiple service links using Pushbio
Since Instagram only allows one clickable link in the bio section, you will have to use a tool like Pushbio or Linktree to create a landing page with multiple links.
If you want to use Pushbio to add multiple service links to your Instagram bio, you can learn how to create an account here. Follow this up by also learning how to create a bio link page.
After creating and customizing your Biolink page with your preferred alias included in the URL. Now that you have created a Biolink page on Pushbio, here is how to add your service links to it:
- From the user dashboard, click on the “Total Biolinks” button;
- Click on the Biolink page name you just created;
- This takes you to the Bio link settings page, from where you can click on the “Add block“;
- A drop-down menu of available blocks is displayed;
- Click on the Link block;
- Paste your service link into the field marked Destination URL;
- Input a relevant name into the field marked Name;
- Click on submit to add your service link to your Biolink page.
Once that is done, you must repeat the process for as many service links as you wish to add. After adding your service links to the landing page, repeat the process for
Why you should link services in Instagram bio for businesses and individuals
Linking services in an Instagram bio is an essential aspect of Instagram marketing for businesses and individuals. Here are some key reasons why:
1. Provides a direct way to access services
By adding links to services in the Instagram bio, businesses and individuals make it easy for followers and potential customers to access their services. Without clickable links, interested users would have to manually search for the website or service, which can be time-consuming and frustrating. Businesses and individuals can increase the likelihood of conversions and sales by providing a direct link.
2. Helps to drive traffic
Adding a link to a website or service in the Instagram bio can drive traffic to that website, improving search engine rankings and visibility. This is especially important for small businesses and individuals who may not have a large advertising budget. A well-placed link in the bio can lead to more clicks and conversions, which can improve the overall success of the business or individual.
3. Increases brand visibility
Instagram is a highly visual platform, an excellent way to showcase products and services. By including links to services in the bio, businesses, and individuals can increase their brand visibility, especially if the links lead to high-quality content or services. The more visible the brand, the more likely users will engage with it.
4. Enhances professionalism
A professional and well-crafted Instagram bio can improve the perception of the business or individual, making them appear more trustworthy and credible. By including links to services in the bio, businesses, and individuals can show that they are serious about their work and committed to providing value to their followers and customers.
Other methods of promoting services on Instagram
In addition to adding services to the Instagram bio, businesses and individuals can promote their services through Instagram Stories and posts. Here are several methods of promoting services on Instagram:
- Use high-quality visuals: Instagram is a visual platform, so it’s important to use high-quality images or videos that showcase your services in the best light possible. Use professional photography, videography, free or paid stock images relevant to your services.
- Use hashtags: Hashtags are a way to categorize content and make it easier for users to find your posts. Use relevant hashtags that are popular in your industry to help your posts get discovered by new followers.
- Tag other accounts: Tagging other accounts, such as influencers or other businesses, in your posts can help increase your reach and visibility. This is especially useful if the account you tag has a large following or is relevant to your services.
- Run Instagram ads: They are a paid method of promoting your services, but they can effectively reach a larger audience. Instagram ads can be targeted based on location, interests, and demographics, making it easier to reach your target audience.
- Collaborate with other accounts: Collaborating with other Instagram accounts, such as influencers or other businesses, can help increase your visibility and reach new followers. This can include sponsored posts, product reviews, or joint giveaways.
- Use Instagram Stories: Instagram Stories are a popular feature on Instagram that allows users to share photos or videos that disappear after 24 hours. Use Stories to showcase your services, provide behind-the-scenes content, or promote special offers or events.
- Use Instagram Live: Instagram Live is a feature that allows users to broadcast live videos to their followers. Use Instagram Live to host Q&A sessions, provide tutorials or demos of your services, or showcase events or product launches.
Businesses and individuals can use these methods to promote their services on Instagram to reach a larger audience, increase engagement with followers, and drive more traffic to their services. It’s important to remember that consistency is key, so regular posting and engagement are essential for building a strong Instagram presence.
Conclusion
Linking services in Instagram bio is a powerful tool for businesses and individuals to promote their services on the platform. By following the steps outlined in this article, you can easily add a clickable link to your bio that directs followers to your website or online store, making it easier for them to access your services. In addition to using the bio link, there are other methods of promoting services on Instagram. You can take your service promotion strategy to the next level by leveraging the power of Instagram and the bio link.
