If you are a blogger, chances are you are always looking for new ways to drive more traffic to your WordPress blog and increase your online presence. And one location of such traffic to look at is social media, more specifically, Instagram. With over a billion active users, Instagram is an incredibly powerful tool for promoting your content and connecting with your audience. However, the challenge is how to link your WordPress blog to the social media giant, in step Instagram bio. Linking your blog to your Instagram bio is super easy to do, and in this post, we’ll guide you through the simple steps on how to link WordPress blog to Instagram bio.

How to connect WordPress blog to Instagram bio

Linking your WordPress blog to your Instagram bio is a quick process that can greatly impact your online presence. To link your WordPress blog to your Instagram bio, you need to follow the steps highlighted below:

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Create your own free link in bio page

Ready to simplify your online presence?
With Pushbio, you can;
  • You should ensure you have a clickable link for your WordPress blog. You can do this by simply copying the URL of your blog’s homepage or a specific blog post;
  • Next, head on over to your Instagram profile and click on the “Edit Profile” button;
  • Scroll to and click on the Add Link option;
  • Paste your WordPress link into the External Link space provided;
  • Click on the blue checkmark at the top of the page to save your link to your bio.

Adding your WordPress blog link to your Instagram bio is one-half of the task. You must actively draw audience attention to it by including a call-to-action in your Instagram bio. This can be as simple as “Check out my latest blog post” or “Explore my blog for more content.”

How to link WordPress blog to Instagram bio using Pushbio

Aside from linking your WordPress blog directly to your Instagram bio, you can use Pushbio, a link-in bio tool. This way, you can promote more than just your WordPress blog and other content you want your Instagram audience to view. To use the link block on Pushbio, you need to first create a landing page after which you can follow these steps:

  • Log in to your Pushbio account and head to your user dashboard;
  • Click on the “Total Biolinksbutton to access the Biolink page if you wish to add a WordPress blog link;
  • Once you’re on the Bio link settings page, click on the “Add Block” button;
  • A drop-down menu of available blocks will appear; select the Link block;
  • Paste your WordPress blog link into the “Destination URL” field;
  • Give your link a relevant name by filling out the “Name” field;
  • Click “Submit” to add your WordPress blog link to your bio link page.

After adding your WordPress blog link to your landing page, copy your landing page’s unique URL and add it to your Instagram bio so your followers can easily access the blog content. You can repeat the process to add more WordPress blogs to your landing page.

Other ways to promote your WordPress blog on Instagram

While linking your WordPress blog to your Instagram bio is a great way to promote your content, there are plenty of other creative ways to showcase your blog on Instagram. Here are a few ideas to get you started:

  1. Instagram Stories: Use Instagram’s popular Stories feature to showcase your latest blog post or tease upcoming content. You can also add polls, questions, and other interactive elements to engage with your audience.
  2. Instagram Feed: Feel free to share excerpts from your blog posts or even full blog images in your Instagram feed. Use eye-catching visuals and engaging captions to entice your followers to click through your blog.
  3. Hashtags: Include relevant hashtags in your Instagram posts to reach a wider audience. You can use general hashtags like #bloggersofinstagram or get more specific with niche hashtags related to your blog’s topic.
  4. Collaborations: Partnering with other bloggers or influencers on Instagram can be a great way to reach new audiences and drive traffic to your blog. Consider doing a guest post or collaborating with someone in your niche.
  5. Instagram Ads: If you have a budget for advertising, Instagram’s ad platform can be a powerful tool for promoting your blog. You can target specific demographics and interests to reach your ideal audience.

There are endless possibilities for promoting your WordPress blog on Instagram. Get creative, experiment with different strategies, and, most importantly, always evaluate your strategy occasionally.

7 Ways to drive traffic to WordPress blog using Instagram

1. Use your Instagram bio as a Call-to-Action

Your Instagram bio is prime real estate, use it wisely. Craft a compelling call-to-action that directs visitors to your WordPress blog. Update this link regularly to align with your latest blog posts, creating a seamless path for followers to explore more of your content with a single click.

2. Create Instagram campaign schedule

Consistency is key on Instagram. Develop a posting schedule that aligns with your blog content. Whether it’s daily, weekly, or bi-weekly, a consistent campaign schedule keeps your audience engaged and informed about when to expect new blog-related updates on your Instagram feed.

3. Share teasers and exclusives

Build anticipation for your blog posts by sharing teasers and exclusive content on Instagram. Create intrigue with sneak peeks or behind-the-scenes looks, encouraging followers to visit your WordPress blog for the full story or exclusive insights.

4. Use video to showcase your best insights

Video content captures attention and boosts engagement. Utilize Instagram’s video features to showcase key insights from your blog. Whether it’s a quick tutorial, behind-the-scenes peek, or a summary of a blog post, videos provide a dynamic way to entice followers to explore your WordPress blog for more detailed content.

5. Repurpose blog visuals for Instagram

Maximize the visual appeal of your Instagram feed by repurposing blog visuals. Share eye-catching graphics, images, and snippets that represent your blog content. This not only enhances the aesthetics of your Instagram profile but also sparks curiosity, prompting followers to click through to your WordPress blog for the full story.

6. Post useful excerpts from each entry

Give your followers a taste of your blog’s value by posting useful excerpts from your entries. Craft compelling captions that highlight key points, insights, or quotes. This teaser approach not only piques interest but also encourages your audience to visit your WordPress blog for the complete and detailed information on the topic.

7. Engage with your audience

Foster a sense of community by actively engaging with your Instagram followers. Respond to comments, ask questions in your captions, and encourage discussions. An engaged audience is more likely to visit your WordPress blog to explore in-depth content and share their thoughts.

Can I link to a specific blog post on my Instagram bio?

You can link to a specific blog post or WordPress page simply by copying the URL. After this, follow the process of adding the link to your Instagram bio, and your audience can link directly to the page.

Can I create link-in bio pages on WordPress?

Yes, you can create link-in bio pages on WordPress. Depending on your needs and preferences, there are a few ways to do this. One way to create a link-in bio page on WordPress is to create a new page in WordPress and add links to your social media profiles or other websites. You can then use this page as the destination URL for your Instagram bio link.

Alternatively, a WordPress plugin designed specifically for link-in bio pages can be used. These plugins allow you to easily create a customizable link-in bio page with links to your social media profiles, website, and other content.


You now know how to link your WordPress blog to your Instagram bio and other ways to promote your blog on the platform. Whether you’re a seasoned blogger or just starting, promoting your content on Instagram can be a game-changer for driving traffic to your website. The key is to be creative, engaging, and consistent with your efforts. Use Instagram’s various features and tools to showcase your content uniquely and excitingly.


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